This Ramadan, Cadbury Dairy Milk and MYDIN aim to enhance the spirit of goodness by uniting Malaysian families through their “Kuih Raya Dari Hati” campaign, encouraging them to come together, bond over baking, and make a positive impact in their communities.
Cadbury Dairy Milk x MYDIN: Kuih Raya Dari Hati’s Campaign 2023
During the event, the Managing Director for Malaysia & Singapore, Mondelez International, Narmeen Khan said:
Our Kuih Raya Dari Hati campaign was launched with the aim to continuously inspire families to bond over baking and encourage the acts of generosity. Cadbury Dairy Milk wants to provide those observing this holy month the opportunity to create memories together through baking and sharing the goodness with others while achieving a milestone in The Malaysia Book of Records. None of this would have been possible without MYDIN and we’re grateful to have their full support.Narmeen Khan, Managing Director for Malaysia & Singapore, Mondelez International
The Collaborations For Raya Celebrations
In the meantime, Managing Director of Mydin Mohamed Holdings Bhd (MYDIN), Datuk Wira (Dr) Haji Ameer Ali Mydin stated:
MYDIN is truly grateful to be able to continuously work hand in hand with Cadbury Dairy Milk to bring happiness to the needy. Ramadan is always about sharing goodness and time together. We are delighted to be a part of this noble initiative and to provide the venues for the Cadbury act of kindness. We hope this event will give good memories and bonding time with their loved ones while bringing smiles to the people at charity homes for their Raya celebrationsDatuk Wira (Dr) Haji Ameer Ali Mydin, Managing Director of Mydin Mohamed Holdings Bhd (MYDIN)
As part of this year’s campaign, Cadbury Dairy Milk and dUCk also will be collaborating on a special project from 1 March to 30 April. This collaboration between Cadbury Dairy Milk and dUCk is a unique opportunity for Malaysians to indulge in their love of traditional festive delicacies while also experiencing the joy of discovering new and exciting flavours and designs.
Get your hands on Cadbury Dairy Milk products to stand a chance at enjoying Raya this year with Cadbury Dairy Milk x dUCk exclusive merchandise! For more details on the nationwide redemption, visit https://bit.ly/CDMRaya23.
The Baking Sessions
The Kuih Raya Dari Hati were carried out nationwide at the following outlets:
- MYDIN Bukit Mertajam, Penang (12 March)
- MYDIN Subang Jaya, Selangor (13 March)
- MYDIN Tunjong, Kelantan (16 March)
- MYDIN Mutiara Rini, Johor (17 March)
The baking sessions featured celebrity chefs Dato’ Fazley Yaakob, Sue Razip and Mohd Shafiq Bin Zulkarnain.
Rise Malaysia also had the opportunity to attend the event, for more insights of this Kuih Raya Dari Hati’s campaign, watch the video below!
Most Cadbury Chocolate Tarts Baked In An Event (Malaysia Books of Records)
The Kuih Raya Dari Hati campaign is not just about celebrating traditional Malaysian delicacies, but it also aims to promote the spirit of kindness and giving among Malaysians. As part of this initiative, Cadbury Dairy Milk has come up with a unique idea to encourage Malaysians to perform an act of kindness by baking Cadbury Tarts that will be donated to charity homes.
The event aims to set a new record in The Malaysia Book of Records for the “Most Cadbury Chocolate Tarts Baked in an Event.” To achieve this goal, the organizers are rallying Malaysians to come together and bake over 25,000 Cadbury Tarts during the event.
To find out additional details about Cadbury Dairy Milk Malaysia, visit their Facebook page at https://www.facebook.com/CadburyMalaysia.