MAGGI® is strengthening its commitment to empowering women and small business owners through its Program Mentor Wanita Cukup Berani MAGGI ® (‘PMWCBM’).
Maggi’s Collaboration For Digital Economy Participation
MAGGI® has always been a part of Malaysian from their support during Ramadhan and so much more. Now, during International Women’s Day 2023, MAGGI® has announced its third edition of PMWCBM in collaboration with tech companies – Google, Meta, and TikTok. This collaboration offers a comprehensive upskilling workshop and masterclass focused on content creation for social media, personal growth and how to grow a food business. Since the programme’s inception in 2020 has impacted over 3,500 women nationwide.
Objective Of Event
Nestlé and MAGGI® are partnering with the Ministry of Women, Family, and Community Development in Malaysia to provide upskilling workshops and engagement sessions to women and marginalized communities, particularly the B40 community, to help them tap into the digital economy.
“This year’s International Women’s Day theme, #EmbraceEquity, aligns with our ministry’s goal of promoting women’s active participation in the workforce. Upskilling women and marginalised communities with digital skills will provide new income opportunities, narrowing the gender equality gap. Gender equality requires the involvement, cooperation and support of various stakeholders. We’re pleased to be part of this encouraging collaboration between the private and public sector. MAGGI® will work with the Ministry on grassroot community outreach with a key focus on the B40 community, offering upskilling workshops and engagement sessions to help them tap into the digital economy.”YB Dato’ Sri Nancy Shukri, Minister of Women, Family, and Community Development (KPWKM)
Strive For Progress And Make A Difference
Nestlé and MAGGI® are empowering women in the digital age by providing them with upskilling and training opportunities while also helping them to elevate their food businesses.
“As we progress along to support women in their upskilling journey, it is important to remind all that we must always strive for progress and make a difference, no matter how small. So we should constantly ask ourselves, ‘Apa perubahan anda hari ini?’ (‘What changes did you make today?’). We are confident that through the Program Mentor Wanita Cukup Berani MAGGI ®,we can continue to encourage women to make a positive change as aligned with MAGGI® CukupRasa’s ‘Tak Kenal, Tak Cinta’ (‘Never Try, Never Know’) spirit.”Geetha Balakrishna, Business Executive Officer of MAGGI® of Nestlé (Malaysia) Berhad
Program Mentor Wanita Cukup Berani MAGGI®
Social media influencers and content creators are important for brands to reach customers in today’s digital age. Women in Malaysia can generate income from food content and improve their food businesses with digital skills. MAGGI® is working with digital leaders like Google, Meta, and TikTok to enhance its Program Mentor Wanita Cukup Berani MAGGI ®.
Bengkel Online Wanita Cukup Berani MAGGI®
This year’s Bengkel Online Wanita Cukup Berani MAGGI ® introduces a brand-new online module for participants who want to start their journey as food-based content creators, either as individuals or business owners.
Masterclass: Food Influencer And Content Creator With MAGGI
Participants are also presented with the opportunity to attend a Masterclass: Food Influencer and Content Creator with MAGGI®. Experts from Google, Meta and TikTok share guidance, advice and best practices on content creation, while successful influencers share their stories to inspire participants. After a rigorous selection process, 21 winners will be selected to receive a contract with MAGGI® and be part of an exclusive mentorship program to become food content creators.
All in all, MAGGI® is committed to empowering women and small business owners through its Program Mentor Wanita Cukup Berani MAGGI® (PMWCBM), which offers upskilling workshops and masterclasses focused on content creation for social media, personal growth, and how to grow a food business.
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