More than half of e-finance users in Southeast Asia (SEA) believe that small and medium businesses (SMBs) should begin using digital payments for financial transactions.
This is one of the findings of a study on 1,618 people conducted by cybersecurity company Kaspersky in a bid to identify the attitude and challenges of digital payment users in the region.
SMBs In SEA And The Need For Digital Payment Adoption
Among the countries in SEA, consumers in Malaysia (72%) strongly favored the SMB’s adoption of digital payment systems, followed by Singapore (68%) and the Philippines (68%).
The demand for contactless payment systems is unprecedented and reflects the projected trajectory of rising e-commerce spending by 162% or U$179.8 billion by 2025 with digital payments accounting for 91% of the transactions, according to research company IDC.
The survey showed an overall belief (64%) among the respondents that mobile wallets can even positively boost businesses by increasing their earnings. Thailand is the most confident with this idea (71%) followed by Malaysia (68%) and Vietnam (64%).
Nearly three in five (59%) of respondents said that they would shop more at stores that accept digital payments. Malaysian consumers (70%) are the most inclined to do so followed by Vietnam (63%) and the Philippines (59%).
For the respondents across the region, their top three reasons for being familiar and comfortable around these technologies are its convenience, ease of access and privacy.
Types Of Digital Payments Used Among SEA Consumers
According to the study, the frequently used forms of digital payment among SEA consumers are:
- Mobile payment apps (58%)
- Internet banking via mobile app (53%)
- Debit card (36%)
- Credit card (33%)
- Internet banking via browser (31%)
Do Local Businesses Ready To Adopt Digital Payments?
Interestingly, users here are also aware of the issues that hamper SMBs in embracing digital payments technology. More than a quarter (27%) of the total respondents said admitted that SMBs are not ready to use digital payments yet because of internet issues and lack of devices.
This view is highest in the Philippines (31%), followed closely by Vietnam (30%), Indonesia (29%) and Thailand (28%). More developed countries in the region logged lower, Malaysia (21%) and Singapore (20%).
However, it’s a different matter when an e-commerce provider or seller is subjected to a cyberattack. The survey showed that the confidence of consumers to shop at stores that suffered data breaches dropped by 42% in general.
The Kaspersky General Manager For Southeast Asia, Yeo Siang Tiong said:
It is worthy to note that while consumers are embracing the digital lifestyle and trusting these tools that make their financial transactions smooth and fast, they are also starting to gain an awareness of the dangers and risks of cyber threats in their personal lives
Yeo also added:
To put things in perspective, the cost of data breaches in SMBs rises by 54% but with early breach detection, the average losses would go 17% lower. The SMBs are now in a position to speed up their digital transformation. The radical changes to the demands and expectations of consumers can no longer be ignored or else, they might decide to bring their business elsewhere. I would venture to advise SMBs right now to act and ride the wave, so to speak.Yeo Siang Tiong, General Manager For Southeast Asia At Kaspersky
Tips From Kaspersky’s Experts For SMB Owners In SEA
1. Perform Risk Assessment
Evaluate potential risks that might compromise the security of your company’s networks, systems and information. Identifying and analyzing possible threats can help you formulate a plan to plug any gaps in security.
2. Train Employees
To protect against threats from within, invest in cybersecurity training for your employees. Educate them what they should do if they get for example a suspicious email.
3. Keep Software Updated
The software that you use to keep your business running should be up to date. Every piece of software is updated with regularity to strengthen it or add patches that close coding loopholes hackers can slide through.
4. Back Up Your Files Regularly
Choose a program that gives you the ability to schedule or automate the backup process so you don’t have to remember to do it. Store copies of backups offline so they don’t become encrypted or inaccessible if your system suffers a ransomware attack.
5. Deploy A Robust Security Software
Evasive threats are cheap to mount, but can result in serious losses. Limited visibility and lack of resources play into the attackers’ hands. Security solutions like Kaspersky Endpoint Detection and Response Optimum can provide a proactive and automated security defenses for your data, finances, and assets online.
Given the need for cash flow as SMBs across the region try to recover after two years of the health emergency, Kaspersky offers discounts for its Kaspersky Endpoint Detection and Response Optimum here at https://go.kaspersky.com/SEA_SMB_Promo_KERO.html?utm_campaign=SEA21Q2KERO. For more information, kindly visit www.kaspersky.com.