Shopee Malaysia Rolls Out May 15 Mid-Month Deals

2026-05-14

Shopee Malaysia is ramping up its latest Mid-Month Madness campaign with major discounts, livestream entertainment, and fast delivery perks aimed at driving online shopping activity ahead of the 15 May sales period.

Running until 18 May, the campaign combines daily voucher drops, flash sales, celebrity livestreams, and same-day delivery offers as competition within Malaysia’s e-commerce market continues intensifying.

The latest campaign also reflects how shopping festivals have become a key part of Malaysia’s digital consumer economy, blending entertainment and commerce into one online experience.

Shocking Sales and Daily Discounts Return

One of the campaign’s biggest highlights is the Shopee Lagi Murah Shocking Sale, where selected products from brands like MAGGI, Russell Taylors, and numbuzin are offered at discounts of up to 50%.

The sales are scheduled across multiple sessions daily, with additional special-time sale events planned on 15 May.

Shopee is also continuing its Free Shipping No Minimum Spend vouchers, a strategy that remains popular among Malaysian online shoppers, especially for smaller and impulse purchases.

At the same time, the platform is pushing faster fulfilment through its “Buy Today, Get Today” feature, allowing same-day delivery for selected orders placed before noon.

Fan Bingbing Headlines ShopeeLive Campaign

Shopee Malaysia is also leaning heavily into livestream shopping as part of its latest sales strategy.

Chinese actress Fan Bingbing is scheduled to appear on ShopeeLive for the first time on 15 May from 8pm to 10pm alongside Malaysian influencer Ruyuan.

During the livestream session, shoppers can access exclusive discounts on products from Fan Beauty Diary, including lip masks, facial masks, and skincare items.

Celebrity livestream campaigns have become increasingly important across Southeast Asia’s e-commerce market, particularly as platforms compete to drive engagement through entertainment-led shopping experiences.

Limited-Time Deals Target Online Shoppers

Beyond livestream promotions, Shopee is also introducing several high-visibility limited-time campaigns during the sales period.

This includes RM15 Knockout Deals featuring selected products such as smartphones, luggage, and motorcycles at specific timings, alongside RM500 vouchers for qualifying purchases.

The platform will also release flash deals and “Crazy Voucher Drops” every 10 minutes during selected campaign hours between 14 and 15 May.

These aggressive promotional strategies reflect how Malaysia’s e-commerce players continue competing through discounts, speed, and engagement-driven experiences rather than pricing alone.

E-Commerce Competition Continues Intensifying

Malaysia’s online shopping market remains highly competitive as platforms race to attract consumers through faster logistics, loyalty programmes, and larger campaign events.

Livestream shopping, celebrity collaborations, and personalised membership programmes are increasingly becoming central to how platforms maintain customer retention and purchasing frequency.

Shopee VIP subscribers, for example, are offered early access to promotions, additional free shipping perks, and weekly vouchers as part of the company’s broader loyalty strategy.

As consumer expectations continue evolving, e-commerce campaigns are becoming more experience-focused, combining shopping, entertainment, and digital engagement into a single ecosystem.