Lenovo is taking its FIFA World Cup 26™ Roadshow across Malaysia with football-inspired gaming experiences, exclusive product launches, and limited-time rewards.
The nationwide campaign runs from April to June 2026 across Penang, Kuala Lumpur, and Johor Bahru as brands continue blending technology, gaming, and entertainment-driven retail experiences.
Interactive Football and Gaming Experiences
Visitors can explore experience zones featuring gaming activities, AI-powered challenges, and football skill stations designed to bring the tournament atmosphere closer to fans.
Those who complete the activities can also redeem RM10 ZUS Coffee vouchers while stocks last.
Interactive roadshows like these are becoming increasingly popular as technology brands look for more engaging ways to connect with younger consumers.
FIFA World Cup 26™ Edition Devices Arrive
Lenovo is also introducing several FIFA World Cup 26™ Edition devices in Malaysia during the campaign.
The lineup includes the Yoga Slim 7i Ultra Aura Edition, Legion Pro 7i gaming laptop, and Lenovo Idea Tab, each featuring football-inspired designs and performance-focused features.
The launch reflects growing demand for lifestyle-driven technology products that combine entertainment, gaming, and premium design.
AI Technology Powers the Future of Football
As FIFA’s Official Technology Partner, Lenovo said its AI-powered infrastructure will support fan experiences and tournament operations during the FIFA World Cup 2026™.
This includes AI-enhanced broadcast features, immersive viewing experiences, and 3D player visualisation technologies designed to improve audience engagement.
The partnership highlights how AI and sports technology are becoming increasingly connected across the global entertainment industry.
Exclusive Promotions and Rewards
Customers spending a minimum of RM2,999 on Lenovo devices during the roadshow can receive selected gifts, FIFA merchandise, and accessories depending on the product purchased.
The campaign also includes a spin-the-wheel contest featuring football-themed prizes such as mini footballs, shoe bags, and water bottles.
Experiential campaigns and limited-edition collaborations continue playing a bigger role in Malaysia’s consumer technology market.
Roadshow Locations and Device Availability
The Lenovo x FIFA World Cup 26™ Roadshow will take place at:
- Sunway Carnival, Penang (30 April – 3 May 2026)
- Low Yat Concourse, Kuala Lumpur (1 – 7 June 2026)
- South Key, Johor Bahru (25 – 28 June 2026)
The featured devices are available at Lenovo Exclusive Stores nationwide.
