PUMA has teamed up with designer Salehe Bembury for a new football-inspired travel wear collection ahead of this summer’s biggest international sports tournament.
The collaboration blends football heritage with streetwear aesthetics, introducing travel apparel, goalkeeper kits, and footwear designed for PUMA’s 11 sponsored national teams.
The release also reflects how football culture continues influencing global fashion, lifestyle, and sportswear trends beyond the pitch.
Football Meets Streetwear Design
The collection reimagines classic football silhouettes through Salehe Bembury’s signature design style inspired by nature, textures, and cultural identity.
Key pieces include redesigned KING tracksuits, jerseys, tees, shorts, and the Velum 1 Akita footwear featuring PUMA’s NITROFOAM™ cushioning and UV-reactive colour detailing.
Rather than using a single design approach, each national federation receives unique visual elements inspired by local landscapes, culture, and architecture.
Built Around Performance and Identity
According to PUMA, the collection was designed to balance athlete performance with self-expression during travel and off-pitch moments.
The goalkeeper kits also carry federation-specific visuals, giving each team a more distinctive identity throughout the tournament period.
The collaboration arrives as football fashion continues becoming more connected with lifestyle culture, particularly among younger consumers and streetwear audiences.
PUMA Expands Its Global Football Presence
The collection forms part of PUMA’s wider football campaign leading into the tournament, following the launch of national federation kits earlier this year.
PUMA currently sponsors 11 national teams including Portugal, Morocco, Ghana, Senegal, Egypt, and Switzerland, strengthening its presence in international football.
The brand is also expected to introduce additional football products and new boot innovations in the coming months.
Where to Buy the Collection
The PUMA x Salehe Bembury TRVL WEAR collection is available for pre-sale at PUMA Pavilion and online via:
https://www.puma.com
The official launch begins on 4 June 2026, with prices starting from RM349.
For updates on upcoming releases and campaigns, follow PUMA Malaysia on Instagram (@PUMA.malaysia), TikTok (@PUMA.my), and Facebook (@PUMAMalaysia).
