Stepping into the metaverse with blockchain technologies, MyeongDong Topokki is rolling out Non-fungible tokens (NFT) to encourage sustainable consumer attention and engagement, as reported by The Star.
How does MyeongDong Topokki’s NFT ecosystem works?
The NFT ecosystem uses blockchain to record the ownership of digital assets under MyeongDong Topokki’s latest venture. A total of 1000 pieces of NFTs will be available for purchase on the marketplace. Moreover, buyers can enjoy benefits tying to MyeongDong Topokki restaurant memberships.
According to The Star, the restaurant chain is also working on collaborating with famous NFT artists in Malaysia to roll out limited pieces of NFT art.
While NFT is relatively a very new concept especially in Malaysia, we’re always looking for innovative ideas to enhance MyeongDong Topokki customer’s engagement.Vincent Lua, founder and chief executive officer of Cravito group, the parent company of MyeongDong Topokki
How to purchase MyeongDong Topokki’s NFT?
To purchase MyeongDong Topokki’s NFT, customers will need to create an account with NFT marketplace Opensea.io. It is the world’s first and largest digital marketplace for crypto collectibles and non-fungible tokens (NFTs),
According to NFT Stats, the total sales volume for MyeongDong Topokki was $1.12k in the last 7 days. Meanwhile, the average price of one of its NFT is $373.8 as of now.
A leading technology firm in the F&B sector
MyeongDong Topokki is one of the largest fast-casual Korean restaurant chains in Malaysia. Launched in 2014, the restaurant chain now has over 50 branches across Malaysia.
On top of that, it is now one of Malaysian’s favourite go-to Korean food restaurant chains.
Its move to venture into the NFT metaverse is highly anticipated as it is a part of MyeongDong Topokki’s strategy to position the group as a leading technology firm in the food and beverage (F&B) industry.