Raya is more than just a celebration, it’s a time of reunions, love, and cherished traditions. This year, Mirinda invites Malaysians to embrace the true spirit of Raya with “Balik Rayaaahhh”, a campaign that celebrates the beauty of togetherness, cultural heritage, and the joy of sharing.
From the highly anticipated ‘Abah Saya Uncle Mike’ movie collaboration with Astro Shaw to an exciting RM260,000 e-Duit Raya giveaway, Mirinda is making this Raya extra festive, flavourful, and fun!
Abah Saya Uncle Mike: A Story of Love Beyond Differences
Set to premiere in August, the upcoming film ‘Abah Saya Uncle Mike’ tells a moving true story of a Chinese father and his three adopted Malay sons, reflecting the cultural diversity and deep family bonds that define Malaysia.
After the success of its Chinese New Year trailer, which showcased the family learning and adapting to each other’s cultures, the Raya edition shifts focus to the joy of reunions. “Tiada yang menyatukan perbezaan seindah kasih sayang” or nothing unites differences more beautifully than love.
Celebrate family, embrace differences, and relive the joy of Raya reunions with Mirinda!
“At Mirinda, we believe in creating moments that bring people closer—where the refreshing burst of our vibrant flavours meets cherished traditions and shared laughter to unite hearts and homes.”– Amy Gan, Vice President of Marketing, Etika Sdn Bhd
A Star-Studded Collaboration with Astro Shaw
This Raya, Mirinda x Astro Shaw are bringing the celebrations beyond the screen with a series of interactive events, meet-and-greets, and fan experiences!
Alongside ‘Abah Saya Uncle Mike’, the campaign will spotlight fan-favourite movies, including:
- Keluang Man
- One Cent Thief
- First Wives
Raya just got more exciting! join us and experience the magic of Malaysian cinema!
Meet Your Favourite Celebrities! Join the Exclusive Roadshows!
Get up close and personal with your favourite stars at Mirinda’s exclusive Raya roadshows!
Roadshow Dates & Locations:
- 15 March – AEON Big Wangsa Maju
- 16 March – MYDIN USJ
- 22 March – Econsave Bangi
- 23 March – Giant Bandar Kinrara
- Time: 3 PM – 4 PM
What’s in store?
- Celebrity meet-and-greets
- Exclusive movie insights & behind-the-scenes moments
- Photo opportunities & autographs
The first 25 fans who spend RM20 on participating brands (Mirinda, 7up, Goodday Charge, Wonda) get a VIP fan experience!
Exclusive Perks & Exciting Raya Giveaways!
Raya is all about giving, and Mirinda is making it extra special with unforgettable rewards!
- Limited-edition movie collectibles
- Exclusive Mirinda merchandise
- Premiere tickets to upcoming blockbusters
- A special Berbuka Puasa experience with celebrities
E-Duit Raya Giveaway: RM260,000 Up for Grabs!
Date: 1 March – End of April
Spend RM15 in a single receipt & stand a chance to win!
Your Chance to Shine: Casting Call for ‘Bad Cop’!
Aspiring actors, this is your moment! Mirinda is giving Malaysians a golden opportunity to audition for a role in the upcoming film ‘Bad Cop’.
How to qualify?
- Be one of the first 50 customers to purchase RM20 or more of participating brands (Mirinda, 7up, Wonda, Goodday Charge)
- Enjoy an express lane audition for a chance to be part of the film!
Dream big this Raya, Mirinda is bringing YOU to the big screen!
A Beautiful Ending: Majlis Berbuka Puasa with Mirinda
The grand finale of Mirinda’s Riang Raya Bersama-Sama campaign will be a heartwarming Majlis Berbuka Puasa on 23 March.
Location: Pertubuhan Kebajikan Ehsan Ash-Shakur
Time: 5:30 PM – 8:30 PM
Winners, cast members, and fans will come together for a meaningful Iftar, concluding a Raya season filled with love, togetherness, and unforgettable moments.
Celebrate Riang Raya Bersama-Sama with Mirinda!
This Raya let’s make memories that last a lifetime, with family, friends, and the refreshing taste of Mirinda! From exciting movie collaborations to celebrity meet-ups, exclusive giveaways, and once-in-a-lifetime experiences, Mirinda is bringing the true essence of Raya to life.
Follow Mirinda Malaysia on social media for exclusive updates & surprises!
- Facebook: Mirinda Malaysia
- Instagram: @mirindamalaysia
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