Lazada Malaysia has unveiled its first-ever gold bar collaboration, and it comes with a playful twist. The Lazada HABIB gold bar is an exclusive 1g collectible featuring Lazzie, Lazada’s cheerful mascot, and just 500 pieces are up for grabs.
The limited-edition collectible launched exclusively on Lazada during its Payday sale on Saturday, 24 October 2026, and remains available through 11.11 while stocks last. A limited allocation of 25% discount vouchers is also being offered on a first-come, first-served basis.
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What Is the Lazada HABIB Gold Bar?
The Lazada HABIB gold bar pairs HABIB’s gold expertise with Lazada’s brand identity in one collectible piece. It features a 1g gold bar presented on a specially designed card, with Lazzie proudly holding the bar at the centre of the artwork.
The launch reflects Lazada’s brand-led strategy of working with partners to develop distinctive products and connect with new audiences. Here is what you need to know:
- Weight: 1g gold bar
- Edition: Limited to 500 pieces
- Launch: 24 October 2026, during the Lazada Payday sale
- Availability: Exclusively on Lazada through 11.11, while stocks last
- Bonus: Limited 25% discount vouchers, first-come, first-served
A First Piece of Gold Starts With a Reason to Own It
For younger Malaysians considering gold for the first time, the starting point is often personal. It could be marking an achievement, choosing a meaningful gift or finding a design that reflects their interests.
Lazada aims to build on that connection. Beyond the collectible itself, the platform hopes the Lazada HABIB gold bar will encourage shoppers to learn more about gold and how it is valued.
Inside the Lazada HABIB Gold Bar Design
The design brings a sense of fun and celebration to gold ownership. Lazzie sits at the heart of the artwork with the gold bar in hand, perched on top of a sparkling diamond. Every detail carries meaning:
- Brand colours: HABIB’s signature purple meets Lazada’s magenta, bringing both brands’ distinctive personalities together in a vibrant, cohesive look.
- LazCoin motifs: A nod to Lazada’s shopping rewards.
- Diamonds and hearts: Symbols of the joy of owning and giving something precious.
Turning Brand Expertise into Exclusive Products
The collaboration is part of Lazada’s push to co-create exclusive products with its brand partners.
“Creating something new with our brand partners is what excites us, and our work with HABIB shows what we can achieve together,” said Derek Yeap, Fashion Director, Lazada Malaysia.
“We have combined their gold expertise with Lazada’s identity in a collectible design to connect with our customers. This is the work we want to do more of: developing ideas with brands, creating demand for their products and helping them build lasting customer relationships,” he added.
Yeap also expressed his appreciation for the care and commitment the HABIB team brought to the collaboration.
Lazada aims to bring that same excitement to shoppers, from the first glimpse of the design on screen to the anticipation of adding the gold bar to their collection.
How to Buy the Lazada HABIB Gold Bar
The Lazada HABIB gold bar is sold exclusively through the Lazada mobile app and remains available through 11.11, while stocks last. With only 500 pieces on offer, collectors keen to own one should not wait too long.
Explore the collectible and make it yours on the official Lazada product page. Keep an eye out for the 25% discount vouchers too, as the allocation is limited and offered on a first-come, first-served basis.
For more on Lazada Malaysia’s initiatives and upcoming campaigns, follow Lazada Malaysia on its official Facebook, Instagram and TikTok pages.
About Lazada
Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 14 years, it has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, its local ecosystem links about 160 million active users to more than one million actively selling sellers every month.
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