HOKA®, the global performance footwear brand renowed for its bold approach to running innovatioin marks a new era in Malaysia with its grand opening of HOKA® Pavillion Kuala Lumpur, strengthening the brand’s long-term commitment to the market and signalling its ambitions for the next stage of its growth in the country.
Since entering Malaysia in 2024,
HOKA® has grown alongside the country’s running community, from runners taking their first steps into the sport to seasoned athletes chasing their next personal best. Now, with its newest store at Pavillion Kuala Lumpur, HOKA® is making it more convenient for the people to discover what they are capable of, one step, one run and one adventure at a time.
A New Home in the Heart of KL
Located at one of Malaysia’s most popular retail and lifestyle destinations, HOKA® Pavillion Kuala Lumpur gives runners and movement enthusiasts a new space to discover the brand’s latest innovations.
The store features HOKA® footwear and apparel across road running, trail running, hiking and everyday walking. Whether it’s a first 5K, a weekend trail adventure or simply finding a more comfortable way to move through the day, there’s something for every kind of mover.
HOKA® signature cushioning and performance-driven technology is design to help people move with comfort and confidence.
(From left to right) Regine Wong, Country Head of REV Edition Sdn Bhd; Lovell Ho, Senior Director of Retail & Leasing, Pavilion Kuala Lumpur; Dato’ Joyce Yap, Chief Executive Officer (Retail), Pavilion Kuala Lumpur; Ty Chirathivat, Chief Executive Officer, Central Brand and Specialty Group; Paul Howley, Chief Operating Officer for International Business and Business Development, Central Brand and Specialty Group; Alexandre Hammel, President, CRC Sports Company Limited; and Joel Lim, VP Head of HOKA, CRC Sports Company Limited, officiating at the opening of the HOKA® Pavilion Kuala Lumpur store with a ribbon-cutting ceremony.
“Beyond being a retail space, HOKA® Pavilion Kuala Lumpur represents a new chapter for HOKA® and our commitment to bringing our performance innovations to more runners, walkers and everyday movers. And what we celebrate today is only the beginning of what we envision for HOKA® in Malaysia. In the years ahead, we intend to continue expanding our retail footprint across the country, while finding new ways to connect with Malaysians through community activations, brand initiatives and strategic collaborations,” said Regine Wong, Country Head of REV Edition Sdn Bhd.
The Pavillion Kuala Lumpur opening follows the recent expansion and refresh of HOKA® Suria KLCC, giving the brand a stronger presence across two of Kuala Lumpur’s leading retail and lifestyle destinations. With both stores located in the heart of the city, runners can now discover and experience HOKA® latest performance offerings.
Beyond Retail Presence
For HOKA®, the running journey doesn’t stop at the checkout.
The brand continues to grow its connection with Malaysia’s running community through initiatives such as HOKA® Run Club and Run It Again, bringing runners together through community runs and structured traning designed to help them work towards shared performance goals. Together, these efforts bring Fly Human Fly to life.
HOKA®’s belief that movement can empower people to discover just how far they can go.
Ready to “Fly”?
From making performance innovation more accessible to creating spaces where runners can connect, HOKA® remains focused in buliding ways for Malaysians to move with confidence and pursue their own breakthroughs. Join the next chapter at HOKA® Pavillion Kuala Lumpur with #LetsFlyPavillion. For more information and latest updates, visit HOKA® Malaysiaofficial website and follow the official socials (Instagram and Facebook).
