Guinness Premier League cans are the brewer’s latest bid for Malaysia’s football crowd, arriving on shelves as the new season settles into its weekend rhythm. The limited-edition packaging covers both Guinness Draught and Foreign Extra Stout, and it comes with a jersey collaboration and a run of match-night activities at bars until December.
For beer brands, the football calendar is one of the most important stretches of the year. Supporters gather in pubs and living rooms every week, and brands are putting more effort into the rituals around the match, not just the drink. As the Official Beer of the Premier League, the brewer is building its season campaign around the Guinness Premier League cans, backed by merchandise and in-outlet games.
What’s in the Guinness Premier League Cans Range
The Guinness Premier League cans come in four formats. Foreign Extra Stout is available in 320ml and 490ml sizes, while Draught in Can is offered in 300ml and 470ml. Each can carries Premier League branding and football-inspired artwork, with purple accents on the Draught cans and gold and teal on the Foreign Extra Stout.
The beer inside is unchanged. The Draught can still relies on a nitrogen widget to recreate the surge, settle and creamy head of a poured pint. Foreign Extra Stout keeps its bolder, stronger flavour. The 300ml Draught format joined the line-up earlier this year, as covered in our report on the Guinness Malaysia 300ml Draught can.
Guinness x ART OF Football Jersey
Alongside the cans, Guinness has worked with ART OF on a football-inspired jersey. The design takes its cue from memorable moments in the game and the players behind them. It features an all-over graphic print, a V-neck collar with contrast stripes and ART OF’s embroidered details.
The jersey is not being sold for now. Fans can instead follow Guinness Malaysia’s official social media channels for a chance to win one, with contest details to be announced soon.
3 Matchday Activities at Malaysian Bars
The campaign behind the Guinness Premier League cans is also heading into participating bars and pubs on selected match nights until December 2026. Eligible fans can win official Guinness merchandise through three activities:
- Guinness and Premier League Trivia: Buying a Guinness set earns two trivia entry cards. Prizes go to those with the most correct answers.
- Match the Jersey: Patrons pair club jerseys, with the logos removed, with the right Premier League team. This one is open to all eligible patrons.
- Post-Match Prize Draw: The same purchase also earns one entry into a draw held after the final whistle. Winners must be present to collect their prizes.
Three dates have been confirmed so far. Venues and dates may change, and more outlets will be announced once finalised.
- 21 November 2026: Flanagan’s Irish Restaurant, Johor
- 28 November 2026: Loco TTDI, Kuala Lumpur
- 5 December 2026: The Bierhaus @ Century Garden, Johor
Football has been a steady thread in the brand’s local activity. The brand previously created a matchday venue for fans with its Guinness Clubhouse in Kuala Lumpur, and its yearly list of Malaysia’s top Perfect Pint bars maps out many of the venues where supporters watch games.
Matchday Traditions Drive the Campaign
Joyce Lim, Marketing Manager at Guinness Malaysia, said every season gives fans something to look forward to, whichever club they support and however the last campaign ended.
“As the Official Beer of the Premier League, we’re proud to celebrate the season through our limited-edition cans and a range of activities for supporters to enjoy together,” she said. She added that the campaign is about being part of the matchday traditions fans share with friends.
Where to Buy Guinness Premier League Cans
The Guinness Premier League cans are on sale now at selected supermarkets, hypermarkets, minimarkets and convenience stores nationwide. They are also available from the HEINEKEN Official Stores on Shopee and Lazada, while stocks last.
Updates on the jersey giveaway and new outlet dates will be shared on Guinness Malaysia’s Facebook and Instagram pages.
Guinness and all related promotions, campaigns and contests are strictly for non-Muslims aged 21 and above. Guinness Malaysia encourages responsible drinking and reminds the public to never drink and drive.
