The University of Nottingham Malaysia (UNM) and Hanai Jiwa Ibu Sdn Bhd (Hanai Jiwa Ibu), a social enterprise that focuses on women’s healthcare needs, have joined forces to develop an app designed to improve healthcare for marginalized women across the nation.

Jiwa Ibu App To Improve Healthcare For Marginalized Women

There is a great disparity in access to healthcare between those residing in urban and rural communities. Rural communities have limited access to quality medical centers and professionals, forcing residents to travel further for quality healthcare.

Pregnancy complications, domestic violence, sexual abuse, and mental health concerns are only a few of the issues faced by women everywhere, more so for those with limited access to the necessary resources.

Hanai Jiwa Ibu Founder and CEO, Shamala Hinrichsen stated:

For years, we’ve wanted to shift our focus to the rural and marginalized communities of Malaysia. Since the idea began, our team of eight dedicated women has run focus groups involving doctors, nurses, midwives, community nurses, and everyday women, to better learn what the ideal women and maternal healthcare pathway should look like.

Shamala Hinrichsen, Hanai Jiwa Ibu Founder and CEO

Therefore, to improve the access to healthcare, UNM, and Hanai Jiwa Ibu, alongside St George’s University of London, Universiti Malaya, and Universiti Malaysia Sabah, have been developing the Jiwa Ibu app, to provide localized and tailored information on mental, women’s, maternal and children’s health over the last three years.

UNM And Hanai Jiwa Ibu  

UNM and Hanai Jiwa Ibu recently inked a Memorandum of Understanding (MoU) to formalise and strengthen their relationship ahead of the app’s official launch to the public.

The collaboration will allow for UNM and Hanai Jiwa Ibu to copyright and trademark the app, ahead of plans to work alongside Selangkah, Selangor’s healthcare app, to embed part of Jiwa Ibu into the system.

Vice Provost Research and Knowledge Exchange, Professor Andy Chan Tak Yee, represented UNM at the signing ceremony, while Founder and CEO, Shamala Hinrichsen signed on behalf of Hanai Jiwa Ibu.

Apart from that, UNM School of Media Languages and Cultures Associate Professor, Dr Joanne Lim Bee Yin, and Hanai Jiwa Ibu COO, Viviane Sobral, were also present at the signing ceremony.

Jiwa Ibu App

In 2019, the team has visited Likas, Sabah, to alpha-test Jiwa Ibu, and to gauge the receptiveness towards the app. The event was officiated by then Deputy Minister of the Ministry of Women, Family and Community Development, YB Hannah Yeoh, who visited the women in support of the team’s efforts.

Whilst Hanai took on the role of the app developer, UNM led the research on the receptiveness of Jiwa Ibu, as well as its impact and effectiveness on women in these communities. UNM also advised on the app’s content, and factors impacting user interface (UI) and user experience (UX).

UNM School of Media Languages and Cultures Associate Professor, Dr. Joanne Lim Bee Yin stated:

The Jiwa Ibu app is expected to benefit 15 million women across Malaysia. During its initial alpha test, the app was downloaded by 3,000 women, with 75% returning to the app within the span of one month from downloading and based on the surveys and interviews that we carried out, 95% of respondents also shared that they wanted the app.

Dr. Joanne Lim Bee Yin, UNM School of Media Languages and Cultures Associate Professor

Leading up to the launch, the team has been traveling to parts of Sabah and Peninsular Malaysia to introduce Jiwa Ibu to locals and train the local Community Health Champions (CHCs) to administer the app within their own communities.

In the Jiwa Ibu App, there will be a directory for doctors and healthcare centers within the vicinity and other important resources, such as those for violence against women cases. Users can also store and track their own health records and seek medical assistance through the app. In an effort to be more accessible, the app will be made available in Bahasa Melayu, English, and other native languages.

The final version of the app is expected to be launched by October 2022. For more information, kindly visit Hanai Jiwa Ibu or download the app in its current version via Google Play Store.