Pepsi is joining hands with Lay’s to launch ‘The Perfect Match‘ campaign to create a surge of excitement for the highly anticipated UEFA Champions League (UCL) finals. Apart from that, consumers also can stand a chance to win UCL merchandises when they purchase Pepsi or Lay’s participating products at selected stores.
This campaign aims to give the consumers the best experience when watching UCL and their favorite football teams as said by Jennifer Lee, Beverage Marketing Lead of PepsiCo.
The football viewing experience goes beyond just the match whereby it is often accompanied with snacks and drinks. Building upon Pepsi and Lay’s continued partnership with UCL, this collaboration brings both brands together to provide consumers with the perfect match of snacks and drinks, an exciting combo which can add fun and enjoyment during this much anticipated football occasion.
Jennifer Lee, Beverage Marketing Lead of PepsiCo
In this campaign, Pepsi brings in Lionel Messi, the face of all-time GOAT and seven-time Ballon d’Or winner onto the Pepsi 4-can box packaging. There are two variations of Pepsi that can be purchased which are Pepsi Regular 320ml and Pepsi Black 320ml. Both Pepsi and Lay’s will be the perfect accompaniment for one to enjoy the match from the comfort of their own homes or anywhere they like!
Participating Retailers For Pepsi x Lay’s ‘The Perfect Match’ Campaign
Consumers can stand a chance to win attractive UCL merchandise including official UCL footballs, gym sacks, caps, and water bottles when they purchase the participating Pepsi and Lay’s products at these participating stores. Terms and conditions apply.
Lotus’s
Purchase any participating Pepsi OR Lay’s products worth RM40 in a single receipt and stand a chance to do 1 lucky DIP and win official UCL merchandise. Consumers can also look forward to exciting on-ground games at specific outlets, every Saturday and Sunday from 10 am – 10 pm, from 28 March to 15 May 2022. T&C apply.
7-Eleven
Stand a chance to win an official UCL Football or KFC voucher with every purchase of any participating Pepsi AND Lay’s product worth RM10 in a single receipt. T&C apply.
myNEWS.com
Purchase any participating Pepsi AND Lay’s product worth RM8 in a single receipt to qualify as 1 entry; 3 entries are required to redeem a UCL gym sack. While stocks last. T&C apply.
Shell
Purchase any participating Pepsi OR Lay’s product worth RM6 and above in a single receipt to qualify as 1 entry; 5 entries are required to redeem a UCL cap. While stocks last. T&C apply.
PETRONAS Kedai Mesra
Purchase any participating Pepsi OR Lay’s product worth RM6 and above in a single receipt to stand a chance to win a UCL gym sack or water bottle. T&C apply.
Family Mart
Purchase any 2 participating Pepsi products in a single receipt to qualify as 1 entry; 5 entries are required to redeem a UCL water bottle. While stocks last. T&C apply.
BHPetrol
Purchase any 2 participating Pepsi products in a single receipt to get 1 entry to stand a chance to win BHP RM50 petrol vouchers and a UCL gym sack. T&C apply.
Petron
Purchase any 2 participating Pepsi products in a single receipt to get 1 entry to stand a chance to win a UCL gym sack. T&C apply.
As said by Yee Pek Kuan, Vice President of Marketing of Etika Sdn Bhd, the official bottler for PepsiCo in Malaysia, it was a great honor for them to convert a global event into an experience that consumers can bring home.
On behalf of PepsiCo, we’d like to thank our consumers for always pushing us to come up with exciting campaigns and innovations. We are who we are today because of our consumers and we hope they will continue to be by our side for the many years to come.
Yee Pek Kuan, Vice President of Marketing of Etika Sdn Bhd
For more information and further updates on future Pepsi campaigns, please visit http://www.etikaholdings.com/our-brands#Pepsi
