Tiger Remix, a new range of flavoured lagers from Tiger Beer, has gone on sale in Malaysia, with the country sharing the line’s global debut alongside Singapore. The first two variants, Peach Oolong and Yuzu Lime, blend Tiger’s regular lager with fruit and tea flavours familiar to drinkers across Asia.
The launch takes Tiger into flavoured lager, a segment aimed at drinkers who want more variety than a standard pint offers. Both variants are now on shelves in Peninsular Malaysia.
Why Tiger Remix Is Betting on Asian Flavours
Tiger, which has been brewed since 1932, says the new range takes its cue from Asian street culture, where old and new influences are often mixed together. The brand frames the line as a platform rather than a one-off release.
“As consumers look for more variety, flavour and experimentation, Tiger Remix brings a fresh edge to our portfolio, complementing our iconic Tiger lager,” said Sam Fielding, Tiger Global Brand Director.
Fielding described Peach Oolong and Yuzu Lime as “the first two” beers under the new name, a hint that more flavours could follow if the debut lands well with drinkers in both markets.
Peach Oolong and Yuzu Lime: What’s in the Can
Peach Oolong pairs the lager with juicy peach and aromatic oolong tea for a smoother, rounder taste. Yuzu Lime goes the citrus route, combining zesty yuzu with tangy lime for a bright finish.
Both are brewed to be low in bitterness, which makes them an easy entry point for casual beer drinkers. Each comes in a 320ml can at 4.2% ABV.
The packaging also leans into the Asian street theme, with signboard-style lettering, shophouse shapes and regional motifs worked into the can design.
Tiger Beer Malaysia on Giving Drinkers More Choice
For the Malaysian team, the launch is about widening the options people reach for when they meet up with friends.
“Peach Oolong and Yuzu Lime offer two distinctive flavour combinations while staying true to Tiger’s brewing heritage. We hope Tiger Remix brings greater variety to the moments people share with their friends,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
The new range adds to a busy year for the brand locally, which recently staged the Tiger Roar Asian Music Festival.
Tiger Remix Sampling Roadshows Across the Klang Valley
To introduce the flavours, Tiger is running weekend sampling booths at three Klang Valley outlets this November, open from 10am to 10pm. Visitors can try both variants for free.
Shoppers who buy two 4-can packs of Tiger Remix can take on the 5-Sec Blender Challenge for a chance to receive up to RM20 in Touch ‘n Go eWallet reload credit.
- AEON Cheras Selatan: 13 to 15 November
- Jaya Grocer, Sunway Pyramid: 20 to 22 November
- Lotus’s Kepong: 27 to 29 November
Reality Show Personalities Join the Launch
Each venue will also host a one-hour appearance by local personalities from a viral reality dating show, with a meet-and-greet open to eligible early participants, subject to terms and conditions.
- AEON Cheras Selatan, Sunday 15 November, 3pm to 4pm: Maq Lai, Shane, Quinn and Lih Yeong
- Jaya Grocer, Sunway Pyramid, Friday 20 November, 5pm to 6pm: Kaka, Mao Sheng, Tiara Tai and Anthony Liew
- Lotus’s Kepong, Sunday 29 November, 2pm to 3pm: Maq Lai, Lih Yeong, Jun and Yeonie Pang
Where to Buy Tiger Remix in Malaysia
Tiger Remix is available exclusively at 7-Eleven, AEON, GrabMart, Jaya Grocer, Lotus’s, MiX.Store and Shopee in Peninsular Malaysia. Updates are posted on Tiger Beer’s Instagram and Facebook pages.
Tiger is brewed locally by HEINEKEN Malaysia, which also markets Heineken, Guinness and Anchor Smooth in the country.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above. Tiger advocates responsible consumption and urges consumers not to drink and drive.
