As part of a larger effort to honour its past, OLDTOWN White Coffee, a popular domestic brand in Malaysia, has updated its logo and packaging.
OLDTOWN White Coffee New Offerings
Every single bag of OLDTOWN White Coffee now has a vintage-style illustration of Ipoh to celebrate not just the city’s role as the original location of White Coffee’s creation but also the fact that OLDTOWN White Coffee is still manufactured today.
2 New Flavours Introduced
If you’re a fan of local coffee, you’re already familiar with OLDTOWN White Coffee, and this update will only increase your enthusiasm: in honour of Malaysians’ penchant for real, homemade flavours, OLDTOWN has introduced two new varieties: a Kopitiam-inspired coffee called OLDTOWN Smooth Roast Less Sugar Kopi and a white coffee with a salted caramel flavour called OLDTOWN White Coffee Salted Caramel Flavoured.
OLDTOWN Smooth Roast Less Sugar Kopi
The usage of micro grind coffee in the OLDTOWN Smooth Roast Less Sugar Kopi is just as surprising; it brings back the flavour of traditional, hearty ‘kopitiam topi’ with a crema that’s as thick and velvety as that of freshly brewed coffee pushed through a coffee sock.
When asked regarding the intention of producing the Smooth Roast Less Sugar Kopi by Rise Malaysia; The General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE), Fiona Tan said:
While we remain true to tradition, we also recognize the need to evolve and meet the changing tastes and preferences of modern consumers. As such, we have developed a new concept that caters to those with a more refined palate, including those who prefer a less sweet option. We are proud to offer a delicious and innovative product that not only honors our traditions but also adapts to the needs of our consumers. Our new less sugar variant is a testament to our commitment to providing high-quality, satisfying options that meet the evolving demands of the market.Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE)
OLDTOWN White Coffee Salted Caramel Flavoured
With its Salted Caramel Flavored White Coffee, OLDTOWN gives its White Coffee line a modern, savoury, and buttery twist.
The Brand Refresh Of OLDTOWN White Coffee
Fiona Tan also responded to the next question on the inspiration of a new logo, package as well as the factors of brand refresh, Fiona added:
As a brand that originated in Ipoh, we take great pride in preserving our local culture and traditions. However, we also recognize the importance of staying relevant and appealing to today’s consumers. In order to achieve this, we have commissioned local artists to create stunning digital artworks that give our brand a fresh, contemporary look while still honoring our roots. Our new logo, packaging, and overall brand refresh reflect our commitment to progress and staying up-to-date with the latest trends and developments in the market. We believe that our new, refreshing image will resonate with consumers and help us continue to thrive as a local brand.Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE)
Tradition Of Local Food And Drink Is Timeless
Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE) concluded:
In Asia, food and drink is an important part of our heritage and culture. Good food and drinks are worth taking the time to make and certainly worth bringing people together to enjoy. OLDTOWN has always pride itself on taking the best of local food and drink culture and making it relevant for the present day. Staying true to traditions while keeping up with the times – this is what makes OLDTOWN a true original.Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE)
3-Bean Blend Recipe Remains As Tradition
Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE) shared:
The OLDTOWN brand is steeped in tradition and heritage, but the craft of White Coffee will always evolve to cater to modern times and appeal. OLDTOWN White Coffee still uses out time-honoured ‘3-bean-blend’ recipe and today we are thrilled to introduce the OLDTOWN White Coffee Salted Caramel Flavoured which adds a buttery, savoury and contemporary dimension to our White Coffee range.Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE)
Get Your Complementary OLDTOWN Trial Packs Now!
In celebration of this new era, it is also giving away complimentary OLDTOWN Trial Packs and 20% discount upon purchase of selected OLDTWON mixes coffee packs via participating outlets and online stores. Promotion is now available until 31 December 2022, while stock last.
Complimentary OLDTOWN Trial Packs
Get 1 free OLDTOWN Trial Pack (consisting of 2x coffee sachets) with every purchase of 1 pack OLDTWON White Coffee (15s), OLDTOWN Milk Tea (13s), or Nan Yang Kopi O (20S) at participating outlets.
20% Discount Via Online Stores
Buy any 2 packs of OLDTOWN White Coffee Salted Caramel Flavoured or OLDTOWN Kopitiam Creations Smooth Roast Kopi Less Sugar from OLDTOWN White Coffee Lazada or Shopee flagship store and enjoy 20% off.