MARIGOLD HL Milk announced a cooperation with Malaysian singer-songwriter Ernie Zakri. The initiative of this collaboration is to spread the word among Malaysians about the value of milk intake in one’s daily routine in order to stay healthy and active.
MARIGOLD HL Milk and Ernie Zakri will launch an educational campaign called MARIGOLD HL SuperMilk™. The campaign’s target is to educate Malaysian on how important milk is as a component of a well-balanced. It is also a nutritious diet in improving overall health.
Image via MARIGOLD MY
Milk is one of the most complete foods. It contains almost all the components of nutrition that are important to humans, according to Malaysian Dietary Guidelines 2020. Based on the statistic, one in three families in Malaysia lack of vital micronutrients such as iron, calcium, and vitamins C & D. About one in three kids under the age of 12 do not consume enough calcium and vitamin D in their regular diets. A survey done by Statista proves that 44% of respondents do not consume any type of milk in their routine life.
The General Manager of Malaysia Milk Sdn. Bhd., Poh Eng Lip also shares his thoughts and hopes for the campaign towards Malaysians.
We hope the launch of the MARIGOLD HL SuperMilk™ campaign will spread the awareness and the necessity of drinking milk & help encourage active lifestyles amongst Malaysians. We are committed and dedicated to maintain the efforts in promoting a healthier Malaysia through our high-quality range of dairy & juice beverages.Poh Eng Lip, General Manager of Malaysia Milk Sdn. Bhd
Image via Marigold MY
To address this, the MARIGOLD HL SuperMilk™ campaign with Ernie Zakri aims to inform Malaysians on how something as simple as having MARIGOLD HL Milk every day can boost nutrient levels and prevent disease. Having 38% more calcium and 31% more protein than regular milk, MARIGOLD HL Milk is an excellent source of 9 essential vitamins, including folic acid, vitamins A, B1, B3, B6, B12, C, D3, and E.
This nutritious milk gives consumers an alternate choice when purchasing milk because it is low in lactose and fat. The campaign will also focus on raising Malaysians’ level of physical exercises and diversity in order to promote active lifestyles.
The General Manager of Malaysia Milk Sdn. Bhd., Poh Eng Lip said:
We are also pleased to announce Ernie as the new brand ambassador for MARIGOLD HL Milk. She has showed a great deal of success in her career as a singer. We admire her work ethics, her positive attitude and her dedication to health and fitness.Poh Eng Lip, General Manager of Malaysia Milk Sdn. Bhd
Yap Jay Queen, Head of Marketing for Cotra Enterprises, the marketing division under Malaysia Milk, expressed joy over the collaboration between MARIGOLD HL Milk and Ernie Zakri.
Our brand has a long-standing reputation for quality and is trusted by families throughout Malaysia. We think Ernie represents the ideal ideals to support the MARIGOLD HL SuperMilk™ campaign and motivate more Malaysians to take good care of their health.Yap Jay Queen, Head of Marketing for Cotra Enterprises
Images via Ernie Zakri
Throughout the MARIGOLD HL SuperMilk™ campaign, Ernie Zakri will demonstrate how her daily active lives and consumption of MARIGOLD HL Milk help to improve the quality of life for her and her family. The campaign will also educate Malaysians about the vital micronutrients that MARIGOLD HL Milk offers.
Ernie Zakri, a Malaysian singer expressed her gratitude after being choose as the brand ambassador.
It gives me great joy to serve as the brand ambassador for MARIGOLD HL Milk. As a supermom, I understand that it is important to have a good nutrition for myself and my family. MARIGOLD HL Milk gives me with the vitality I need to accomplish my daily activities. I take comfort in knowing that my family has access to the essential nutrients they need right at home. It’s a privilege to represent a brand that prioritizes the well-being of families like mine.Ernie Zakri, MARIGOLD HL Milk’s Brand Ambassador
A multi-award-winning Malaysian singer and vocal coach, Ernie Zakri who is not new to the local music entertainment, initially gained fame after winning Bintang RTM in 2009 and then recorded her hit track “Aku Cinta” with her husband Syamel. Ernie has added to her already outstanding resume by winning numerous awards, including Best Vocals at the 32nd Anugerah Juara Lagu, the Asean Master Class Award in Emerging Performance Artist, and many more.
As part of this collaboration, Ernie Zakri will make exclusive roadshow appearances during. It will provide an opportunity for the public to interact with her and learn more about the benefits of MARIGOLD HL Milk. The details of the roadshows are stated below:
|MYDIN USJ||Sunday, 18 June 2023||2pm – 4pm|
|MYDIN Bertam, Penang||Sunday, 25 June 2023||2pm – 4pm|
|MYDIN Mutiara Rini, Johor||Saturday, 8 July 2023||2pm – 4pm|
|MYDIN Gong Badak, Terengganu||Saturday, 15 July 2023||2pm – 4pm|
Visit MARIGOLD HL Milk’s Website to learn more about the collaboration, roadshows, and products
Milk is necessary for our health, no matter how old we are. Based on statistic, this is our time to improve our diets and lifestyles for the better generations and future. Starting with taking care about our nutrition intakes, we can take a big step forward towards healthier lifestyles. Other than milk as a good nutrition, here are some good and quick oat recipes to try in order to keep a healthy life.
Let’s grab a cup of MARIGOLD HL Milk now and be healthy together!