Have you ever dreamed of experiencing Italy without boarding a plane? This June, Ben’s Independent Grocer (B.I.G.) in Publika brought Italy to Kuala Lumpur with the exciting launch of “Make It Authentically, Make It Italian”. A vibrant collaboration between The Food Purveyor (TFP), the Embassy of Italy, and the Italian Trade Agency (ITA), the event brought together culture, cuisine, and craftsmanship in one flavorful celebration.
As you walked into the store, the atmosphere transformed into a bustling Italian market. Shoppers were greeted by the aroma of fresh pasta, strong espresso, and creamy gelato that are true hallmarks of Italy’s culinary excellence. The launch wasn’t just about tasting food; it was about experiencing Italy through its most beloved treasures: food made with passion, history, and tradition.
More Than Just a Meal
The highlight of the day was an engaging live cooking demo by renowned Italian chef Stefano Criber. He mesmerised the crowd by preparing traditional pasta inside a large cheese wheel which is a classic method that wowed both eyes and taste buds. Guests also sampled a delightful spread: crisp salads, creamy tiramisù, fresh pasta, and even complimentary illy coffee and Fabbri gelato.
According to Dr. Angela Donvito, Trade Commissioner of the Italian Trade Agency, this event aimed to celebrate and preserve the authenticity of Italian food in Malaysia. “Our culinary heritage and the exceptional quality of Italian products are a great source of pride,” she shared. These ingredients represent more than taste but they represent generations of history and love for food.
Premium Italian Products, Now Closer Than Ever
Authenticity was the true star of the event. Today, many Italian-style products flood the market, but few are genuinely “Made in Italy.” This event helped raise awareness about real Italian products, educating consumers on how to recognise true quality from origin to ingredient.
Thanks to this collaboration, premium Italian products are now available at multiple retail locations, including Village Grocer, Ben’s Independent Grocer, The Food Merchant, and BSC Fine Foods. Shoppers can now bring home iconic flavours of Italy, knowing they’re choosing certified quality and genuine taste.
According to Ivan Tan, Group Executive Director of TFP Retail Sdn Bhd, “We’re not just selling food but we’re telling a story. Each product on our shelves carries with it the flavour of Italy, the warmth of its people, and the history of its cuisine.”
Where Culture Meets Cuisine
Food lovers and curious shoppers alike walked away with more than samples, they left with a story. From rich cheeses and cured meats to fresh pasta and sweet delights, every bite was an invitation to dive into Italy’s deep-rooted culinary legacy.
The event also encouraged Malaysians to look beyond everyday cooking. By incorporating authentic ingredients into home meals, families can enjoy richer, more meaningful dishes while supporting quality international trade. In today’s fast-paced world, events like this remind us to slow down, savour every flavour, and appreciate where our food comes from.
Discover Authentic Italy in Every Bite
Whether you’re a food enthusiast, a home cook, or someone who simply appreciates good ingredients, “Make It Authentically, Make It Italian” was a timely reminder that the best meals come from the heart and from the source.
Want to explore Italian culinary culture yourself? Visit villagegrocer.com.my, big.com.my, or bscfinefoods.com to learn more and discover where you can shop these authentic Italian products near you.
