Gold is usually bought for its value and the sentiment behind it, not for its sense of fun. The HABIB Lazada collaboration tests that idea with a limited-edition 1g gold collectible fronted by Lazzie, Lazada’s mascot, and aimed squarely at younger shoppers.
Only 500 pieces have been made. It is the first collaboration between the Malaysian jeweller and the e-commerce platform, and the product was developed exclusively for Lazada. For HABIB, it is a chance to make gold ownership feel more approachable and personal, and to introduce the brand to shoppers in a different way. The piece first went on sale in October, as covered in our earlier look at the Lazada HABIB gold bar.
Table of Contents
How the HABIB Lazada Collaboration Was Designed
The HABIB Lifestyle Product Design Team began by looking for common ground between the two brands. Lazada focuses on helping people discover brands and shop with confidence. HABIB has long been part of life’s milestone celebrations. The aim was to capture both the excitement of finding something special and the sentiment of owning, or gifting, something precious.
The result is colourful and full of character. At the centre of the card, Lazzie holds up the gold bar while standing on a sparkling diamond. HABIB’s signature purple meets Lazada’s magenta, and LazCoin motifs nod to the platform’s rewards programme. Diamonds and hearts round out the artwork, while diamond-facet detailing on the gold itself adds depth and dimension.
A Gold Collectible With a Story of Its Own
Beyond its looks, the design leaves room for buyers to attach their own meaning. Bought as a gift, the gold collectible could mark an achievement or a milestone worth celebrating. For others, it may simply be a personal reward, a way to remember a particular moment.
The focus on a younger audience is deliberate. Drawing on the interests and lifestyles of today’s youth, the piece frames gold as both a timeless symbol of value and a modern expression of individuality, linking heritage with contemporary style.
What the HABIB Lazada Collaboration Says About Malaysian Brands
The HABIB Lazada collaboration also shows how established local names are adapting. HABIB, a long-standing Malaysian fine jewellery brand, built its reputation on craftsmanship, quality and trust. Even with that heritage, it is still finding new ways to surprise consumers and connect with a younger generation.
For Lazada, the product feeds a wider push to get shoppers buying local. Its argument is that Malaysian brands, from household names to emerging businesses, should earn preference through quality, creativity and value rather than origin alone. The same thinking sits behind its ongoing work with the Ministry of Domestic Trade and Cost of Living (KPDN) on the JOM MALAYSIA initiative, which encourages Malaysians to discover and choose local products with greater confidence.
“HABIB is a great example of how an established Malaysian name can continue to innovate while staying true to what makes it special. More importantly, it reflects what we want shoppers to recognise about Malaysian brands: they have the quality, creativity and expertise to stand on their own merits. We hope more Malaysians discover these brands and choose them with confidence, not simply because they are local, but because of the genuine value they offer,” said Khairil Ahmad, Vice President of Government Affairs, Lazada Malaysia.
Lazada says that effort extends beyond this collaboration and the 11.11 campaign. Through LazMall, campaign visibility and seller support tools, it aims to help Malaysian businesses reach wider audiences, strengthen their online presence and build lasting customer relationships. For shoppers, that means more chances to find promising local names alongside familiar favourites.
Where to Buy It During Lazada 11.11
Lazada’s 11.11 Biggest Sale of the Year runs until 13 November. Deals include RM11 All Out Surprise Deals, campaign vouchers of up to RM1,000, Flash Sales with up to 90% off selected products, and Stack & Save offers of up to 50%. Our Lazada 11.11 sale guide lists more ways to save.
The Lazada x HABIB 1g gold bar, first launched during Lazada’s Payday Sale on 24 October, remains available throughout the 11.11 campaign while stocks last. With only 500 pieces made, shoppers can find the collectible here on Lazada.
