Over 12,000 Malaysian celebrate health, heritage, and active living as MILO® continues its nationwide movement.
MILO® Malaysia Breakfast Day (MBD) 2025 lit up Kuantan with energy and unity, gathering more than 12,000 participants for a powerful celebration of healthy living and family togetherness. Held in conjunction with MILO®’s 75th anniversary, the event was made extra special with the royal presence of Kebawah Duli Paduka Baginda Tengku Ampuan Pahang Tunku Aizah Aminah Maimunah Iskandariah, who joined the crowd in starting the day strong.
Celebrating 75 Years of Nutritious Goodness
The royal appearance highlighted MILO®’s long-standing impact on Malaysian lives. “MILO® has been in Malaysia for 75 years, and I’ve been drinking it since I was little,” said Her Royal Highness. “I still enjoy a cup every morning. Drink MILO® it’s good for you.” Her nostalgic mention of the iconic MILO® van at school sports days brought smiles and memories to everyone present, showing just how deeply MILO® is woven into the nation’s culture.
The event reflected MILO®’s mission not only to fuel daily energy needs, but to build a healthier, more active society across generations.
A Morning of Fun, Fitness and Family Bonds
The crowd enjoyed a wide range of activities, including the much-anticipated MILO® Breakfast Run, fun group Zumba sessions, and the interactive MILO® Goodness Truck experience. Popular MILO® Nadhir Nasar and Erysha Emyra added excitement to the day my mingling with fans and inspiring children to embrace healthier habits.
One heartfelt moment stood out as a young boy waited at the final 100 metres to walk hand-in-hand with his grandmother to the finish line, a beautiful symbol of family support and togetherness.
Stories That Warm the Heart
Many families returned for their third or fourth MBD experience, describing it as a perfect opportunity to bond. “We get to bring the family and spend time together,” said Nor Shahila and Mohd Dzul, who joined with their three children. “MILO® is part of our daily breakfast. This event reminds us how important that habits is.”
Atiqah Ameran and Maliki Shafie echoed the sentiment. “We saw how fun MBD was on social media, and the kids love MILO®, so we brought the whole family this time, even our siblings! It waws a great way to create memories and stay healthy together.”
MILO® Breakfast Day: Going Further Together
With stops in Putrajaya, Johor, Penang, and now Kuantan, MBD 2025 has already brought nearly 60,000 Malaysians together. But the journey isn’t over yet, Kedah and Terengganu are next! This ongoing roadshow reflects MILO®’s commitment to making wellness and active living accessible to all Malaysians.
As MILO® marks 75 years in Malaysia, the campaign isn’t just about celebrating the past, it’s about powering forwards. “Her Royal Highness’s support means so much to us,” said Juan Aranols, CEO of Nestlé Malaysia. “It inspires us to continue our journey in helping Malaysians live healthier and more fulfilling lives.”
Join the Movement
MILO® Malaysia Breakfast Day 2025 is more than an event, it’s a national movement that celebrates the importance of breakfast, healthy routines, and the simple joy of coming together.
Visit www.milo.com.my for updates on upcoming venues and how to participate in the next MILO® Malaysia Breakfast Day near you!
