As part of a larger effort to honour its past, OLDTOWN White Coffee, a popular domestic brand in Malaysia, has updated its logo and packaging.
Every single bag of OLDTOWN White Coffee now has a vintage-style illustration of Ipoh to celebrate not just the city’s role as the original location of White Coffee’s creation but also the fact that OLDTOWN White Coffee is still manufactured today.
If you’re a fan of local coffee, you’re already familiar with OLDTOWN White Coffee, and this update will only increase your enthusiasm: in honour of Malaysians’ penchant for real, homemade flavours, OLDTOWN has introduced two new varieties: a Kopitiam-inspired coffee called OLDTOWN Smooth Roast Less Sugar Kopi and a white coffee with a salted caramel flavour called OLDTOWN White Coffee Salted Caramel Flavoured.
The usage of micro grind coffee in the OLDTOWN Smooth Roast Less Sugar Kopi is just as surprising; it brings back the flavour of traditional, hearty ‘kopitiam topi’ with a crema that’s as thick and velvety as that of freshly brewed coffee pushed through a coffee sock.
When asked regarding the intention of producing the Smooth Roast Less Sugar Kopi by Rise Malaysia; The General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE), Fiona Tan said:
So while we stay to the true to tradition, we also want to evolve life way of modern consumer with the change of pallet and we also know that some of the consumers are looking for less sweet hence while we created the idea, we wanted to bring idea that the we offer the less sugar variant.Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE)
With its Salted Caramel Flavored White Coffee, OLDTOWN gives its White Coffee line a modern, savoury, and buttery twist.
Fiona Tan also responded to the next question on the inspiration of a new logo, package as well as the factors of brand refresh, Fiona added:
Because we are a local brand, originated from Ipoh so we are also actively preserving, culture and traditions and at the same time we also want to have a refresh look, more contemporary but more relevant to our consumers today, and we’ve actually commissioned local artists to create digital artworks; it’s new, it’s refreshing, it’s contemporary and as a brand we want to menjejak perkembangan semasa (keep up with current development), in other words, we still want to progress, hence the new logo, packaging and brand refresh.Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE)
Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE) concluded:
In Asia, food and drink is an important part of our heritage and culture. Good food and drinks are worth taking the time to make and certainly worth bringing people together to enjoy. OLDTOWN has always pride itself on taking the best of local food and drink culture and making it relevant for the present day. Staying true to traditions while keeping up with the times – this is what makes OLDTOWN a true original.Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE)
Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE) shared:
The OLDTOWN brand is steeped in tradition and heritage, but the craft of White Coffee will always evolve to cater to modern times and appeal. OLDTOWN White Coffee still uses out time-honoured ‘3-bean-blend’ recipe and today we are thrilled to introduce the OLDTOWN White Coffee Salted Caramel Flavoured which adds a buttery, savoury and contemporary dimension to our White Coffee range.Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE)
In celebration of this new era, it is also giving away complimentary OLDTOWN Trial Packs and 20% discount upon purchase of selected OLDTWON mixes coffee packs via participating outlets and online stores. Promotion is now available until 31 December 2022, while stock last.
Get 1 free OLDTOWN Trial Pack (consisting of 2x coffee sachets) with every purchase of 1 pack OLDTWON White Coffee (15s), OLDTOWN Milk Tea (13s), or Nan Yang Kopi O (20S) at participating outlets.
Buy any 2 packs of OLDTOWN White Coffee Salted Caramel Flavoured or OLDTOWN Kopitiam Creations Smooth Roast Kopi Less Sugar from OLDTOWN White Coffee Lazada or Shopee flagship store and enjoy 20% off.
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