The Makeup Industry has grown bigger and bigger in Malaysia. As we know, the bigger the industry, the bigger the demand. Explore the emerging Malaysian makeup brands that we should embrace!
10 Emerging Malaysian Makeup Brands
#youcanwakeupliddis! with BeauTyra!
BeauTyra is a makeup line founded by the amazing Tyra Kamaruzzaman which aims to be inclusive for every shape, size, and skin. Their tagline #youcanwakeupliddis! proves their beliefs that everyone should feel the most beautiful every single day.
These are some of their makeup products. Plus, last May, BeauTyra collaborated with Disney and they came out with the Disney Princess Collection! How amazing! One of the best Malaysian makeup brands!
2. Orkid Cosmetics
Keepin it 100% with Orkid Cosmetics.
Based in Kuala Lumpur, Malaysia, Orkid Cosmetics provide affordable, non-toxic, safe for skin, Halal and Vegan cosmetics. High-quality ingredients imported from Japan and Europe are formulated in their products.
3. Kamelia Cosmetics
Need lipgloss? Need Kamelia Cosmetics.
Look at the packaging! They really walk their talk!
Plus, they went viral a few times on Tiktok for their full-coverage foundation and lipgloss, guess it’s really serving!
4. Pretty Suci
Highlighting their Halal foundation, it’s truly giving zero doubt for Muslims to wear their product! Pretty Suci is founded by Tengku Datuk Indera Kaiyisah Tengku Kamil Ikram and Natasha Ozeir. As Malaysia is a Muslim country, Pretty Suci aim to provide makeup product that really suits our concerns.
Their collaboration with Sephora opens a bigger opportunity for this brand to get recognised.
5. Velvet Vanity
Velvet Vanity was founded by Adlina Nadirah, and strives to create fuss-free makeup + skincare. Vegan, cruelty-free! They hold on to the tagline “less is actually more”, as they believe beauty shouldn’t be complicated.
Understanding that the “clean makeup look” is on trend at the moment, Velvet Vanity is highlighting the products that we all need to achieve the look!
6. NITA Cosmetics
Nita Cosmetics, founded by Aznita Azman in 2016 and based in Kuala Lumpur. They aim to share Aznita’s adventures as she travels the world. The product line reflects the sight and sensations of places she visited.
The product names are so Malaysian and we are rooting for it!
7. SO.LEK Cosmetics
The name SO.LEk is inspired by two subjects; alat solek and also the phrase “SO? Relax!”, often used by the siblings.
8. Breena Beauty
Breena Beauty is known for their award-winning sponge, the Blending Pearl & ultra-soft vegan makeup brushes. One of the the other promising Malaysian makeup brands! Oh, forgot to mention, they are available in Watsons Malaysia! Run to your nearest Watsons outlet now! !
9. Fame Cosmetics
Go Bold, Go Fame! Very significant with their bold colours, Fame Cosmetics is for all ages, all races, and all sexes. Founded by Raja Elly Yusnita and Nur Hafiza Burhanuddin, this brand aims to give freedom for people to express themselves using makeup.
With Fame Cosmetics products, you can go all out and bold! We’re loving it!
10. Obsess Cosmetics
You wouldn’t see influencers without Obsess Cosmetics in their hands. That’s how big they are now. Obsess Cosmetics is founded by a makeup artist named Hafizatul Atikah. This line strives to provide easy, quick, and effective makeup products for users.
They’re currently having their Special Merdeka Promo! Go check that out before it’s too late!
It is very important for us Malaysians to always support local products, including cosmetics! Best believe, local products are more suitable and promising considering Malaysia’s skin tones. What are you guys waiting for? Go explore these Malaysian makeup brands to boost your confidence!