Award-winning cultural precinct Tokyo Street is set to burst with color and vibrancy as it celebrates its 12th anniversary with an exciting ‘Harajuku Kawaii’ themed campaign.
‘Harajuku Kawaii’ Theme For Tokyo Street 12th Anniversary
The celebration promises to showcase the best of kawaii culture, featuring Instagrammable props, enchanting decorations, captivating pop-ups, and myriad engaging activities.
Shoppers are also invited to indulge in a remarkable fusion of Japanese culture, dining, shopping, anime, cosplay, and festival – all at Pavilion Kuala Lumpur.
Indulge In The Richness Of Japanese Culture @ Tokyo Street, Pavilion KL
Join The Harajuku Kawaii Pop-Up Festival
Shoppers can explore the Harajuku Kawaii Pop-Up Festival, which offers a host of experiential workshops, including a DIY phone case workshop, express bling nail art manicures, fashion booths showcasing Harajuku’s iconic style, and various booths and displays featuring figurines, toys, and dolls to awaken the inner collector in everyone.
Discover The Beauty Of Japan At The ‘Seasons Of Japan’ Exhibition
Pavilion Kuala Lumpur is proud to host the Japan Embassy’s ‘Seasons of Japan’ exhibition at Tokyo Street from 5th to 28th August.
The exhibition will showcase a variety of Japanese dolls and decorations, including warrior May Dolls (Kabuto); ornamental Hina Dolls that represent the emperor, empress, and their court; a Tanabata Tree for shoppers to hang their wishes; and intricate tea sets.
Immerse Yourself In The Enchanting World Of Japanese Pop Culture
Shoppers can also enjoy invigorating performances at Tokyo Street, such as a 3-Pop dance performance by SN19 on 6th August at 3pm and 5pm; as well as a J-pop cover dance performance by Kingsman Dance Crew on 12th August at 7.30pm.
Capture the spirit of Tokyo Street by renting your own kimono or yukata at Kuma Yukata and taking stunning photos at the famed Nakamise area—a row of quaint stores adorned with wooden finishes, inspired by Japan’s renowned Nakamise-dori Street.
Alternatively, capture the essence of your visit with a snapshot beside the iconic asakusa lanterns, inspired by the Lantern of Kaminarimon (thunder gate) of Senso-ji Temple in Japan.
Savor The Delights Of Japanese Street Food
After exploring the exciting activities and pop-ups at Tokyo Street, shoppers can treat themselves to a delectable Japanese meal at one of the many renowned restaurants within the precinct.
At Tokyo Street, shoppers will be transported to the streets of Harajuku where they can indulge in Japanese street food, with pop-ups from Frost n Bites, Tokyo Teppan, Kakiyuki, Okonomi, Matcha Hero, and Gindaco & Croissant Taiyaki.
Preserve Unforgettable Moments & Win Exciting Rewards
To commemorate Tokyo Street’s anniversary, shoppers are invited to capture their most Insta-worthy moments using Pavilion KL’s ‘Harajuku Kawaii’ Instagram filter. By sharing their photos with the hashtag #HarajukuKawaii and tagging Pavilion KL, participants stand a chance to win a special prize.
Exclusive rewards await Pavilion Privileges members, who can indulge in kawaii experiences such as a Shu Uemura Kawaii Beauty Workshop where they can learn the tips and techniques to create a unique makeup look. Workshops will be held from 1st to 3rd August from 2-3pm and 5-6pm.
Experience in-mall redemptions to win kawaii surprise gifts by redeeming tokens at Pavilion KL’s concierge counter with every RM200 spent at Tokyo Street or RM300 spent at specialty stores mall-wide in a single receipt. Additionally, Maybank cardholders can redeem an exclusive Japanese Rice Bowl gift with every RM300 spent at Tokyo Street (maximum two receipts) or RM500 spent in a single receipt at specialty stores.
Tokyo Street @ Pavilion KL
Since its opening in 2011, Pavilion KL’s Tokyo Street has been known for blending traditional elements and modern facets of Japan’s dynamic culture and ambiance and was awarded the ‘Gold Award — Tokyo Street Grand Opening, Expansion & Renovation’ at the ICSC Asia Pacific Shopping Centre Awards 2012. The precinct has also played host to several pop culture icons, including PIKOTARO, AKB48, and Doraemon!
For more information on Tokyo Street’s 12th-anniversary events and promotions, kindly visit www.pavilion-kl.com or head on to Pavilion Kuala Lumpur’s Facebook page, Twitter page, or Instagram account for real-time updates.
Don’t forget to snap photos and take videos of the exciting Tokyo Street activities and decorations and hashtag #TokyoStreetTurns12 #HarajukuKawaii and #PavilionKL.