MILO® Malaysia Breakfast Day 2025 is back bigger and bolder! Imagine starting your day with an energizing run, a nutritious MILO® breakfast, and thousands of Malaysians sharing the same enthusiasm for health and togetherness. That’s exactly what happened at the event! After an incredible record-breaking kickoff in Putrajaya with 35,000 attendees, the excitement continued in Johor and Penang, bringing communities closer in a shared celebration of active living.
Malaysians of All Ages in Action
From young families to seasoned fitness lovers, Malaysians of all backgrounds came together to celebrate the power of an active and healthy morning. Participants took on the 3km MILO® Breakfast Run, enjoyed high-energy Zumba and Strong Nation workouts, and experienced the MILO® Goodness Truck, an immersive showcase of how the beloved drink is made. Adding to the excitement, Friends of MILO®, Nadhir Nasar and Erysha Emyra made special appearances, while the unveiling of the 75th Anniversary Masthead made the celebration even more memorable.
But what truly made the event special were the inspiring stories of everyday Malaysians who took part:
“I always make sure my children have a box of MILO® every morning—it’s a simple yet nutritious way to start their day with energy. This is our first time at MILO® Malaysia Breakfast Day, and it’s amazing to see Malaysians from all walks of life coming together. My kids especially loved the bubble activities—they were so excited chasing the bubbles blown by other people!”
Nur Armanina bt Rosman, a 40-week pregnant participant in the 3km MILO® Breakfast Run
From expectant moms to dialysis warriors, the event showcased resilience and passion. Despite undergoing dialysis, Zahari Bin Omar, 60, from Penang, remains committed to an active lifestyle. He shared his motivation:
“This is my second time participating, and I encourage young people to join the MILO® Breakfast Day run as it helps us stay active. It has also benefitted me to feel more energized and healthier.”
Zahari Bin Omar, a dialysis patient participant in the 3km MILO® Breakfast Run
A Legacy of Goodness & Vibrant Energy
The excitement didn’t stop there! This year’s event carried extra significance as MILO® celebrated 75 years in Malaysia, staying true to its mission of promoting healthier lifestyles and quality nutrition under the theme ‘Dulu, Kini dan Selamanya demi Malaysia’. The Business Executive Officer of MILO® Malaysia expressed her excitement:
“Committed to inspiring healthier lifestyles, the brand continues to support grassroots sports development and promote quality nutrition, all while honouring its legacy of nourishing generations. Through its Healthier Choice Logo, MILO® emphasizes the natural goodness of milk, malt barley, and cocoa, enriched with essential vitamins and minerals to help Malaysians stay energized efficiently. Proudly Made in Malaysia, by Malaysians, MILO® is produced in the world’s largest factory in Chembong, Negeri Sembilan, and continues to embody the same spirit of health and energy that has been at the heart of the brand’s journey in the country.”
Ng Su Yen, Business Executive Officer of MILO® Malaysia
MILO® Continues the Journey!
Since its inception in 2013, MILO® Malaysia Breakfast Day has united over half a million Malaysians, proving it’s more than just an event but rather it’s a nationwide movement for active living and nutritious eating habits.
What’s next? The final touchdown of MILO® Malaysia Breakfast Day 2025 will land in Kuantan, Pahang, on 20 April 2025! So don’t miss out and be part of this inspiring celebration of unity, energy, and healthy living! For event details, visit www.milo.com.my.
