Current date 2026-11-01
Sport

MILO® and FAM Ignite a New Era in Grassroots Football

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MILO® and the Football Association of Malaysia (FAM) are revolutionizing the football landscape with the MILO® x FAM Ultimate Experience 2025! In this dynamic two-day camp, 167 young talents, aged 6 to 16 were handpicked from over 9,000 competitors in the MILO® Junior Champions League 2024. These rising stars got an exclusive chance to hone their skills and learn from top-notch coaches.

Breaking Barriers, Building Champions

This year made history as female players joined their male counterparts on the field which is a bold step toward inclusivity in Malaysian football. The National Women’s Football Coach of FAM said:

“MILO®’s partnership with FAM expands football opportunities nationwide, empowering girls to play while elevating both players and coaches. This programme fosters a competitive spirit, preparing them for future challenges.”

Soleen Al-Zou’bi, National Women’s Football Coach of FAM

Pro Training, Pro Inspiration

The event was highlighted by masterclasses led by renowned coaches and electrifying visits from national football legends like Mat Yo, Nur Ainsyah and Farahiyah Ridzuan. Young athletes also enjoyed an exclusive behind-the-scenes look at the professional world inside FAM’s state-of-the-art facilities.

75 Years of Fueling Dreams

Imagine your child not only sharpening their football skills but also building teamwork, discipline, and confidence in an environment designed for champions. Head of Sports Marketing of MILO®, Nestlé (Malaysia) Berhad shared:

“Football teaches discipline, teamwork, and perseverance. Through MILO®’s partnership with FAM, we not only provide a platform for young athletes to showcase their skills but also lay the foundation for their personal growth. Celebrating 75 years in Malaysia, MILO® remains to fuel the nation’s energy and ambitions.”

Lim Kerwin, Head of Sports Marketing of MILO®, Nestlé (Malaysia) Berhad

Celebrating 75 years in Malaysia, MILO® remains dedicated to fueling the nation’s energy and ambitions. From the celebrated Hidup Bola futsal carnival that trains 12,000 young players annually to the Champions Clinic introducing kids to over 18 sports, MILO®’s initiatives create clear pathways for Malaysia’s future football stars.

Voices of Triumph

Parents and participants of the MILO® x FAM Ultimate Experience 2025 have expressed their gratitude for this incredible initiative. Meanwhile, a 14-year-old participant Qaseh Damia Irdina binti Mohd Fauzi from SMK Ayer Keroh, Melaka exclaimed:

“Thank you, MILO®, for giving us the opportunity to be part of this incredible journey, allowing us to emerge as champions and proudly represent Melaka on this stage.”

Qaseh Damia Irdina binti Mohd Fauzi, MILO® x FAM Ultimate Experience 2025 Participant

The Future is Now

This is just the beginning! Since revitalizing their historic partnership in 2021, MILO® and FAM have rebooted their 1980s-era partnership, creating a pipeline for future stars. With 2024’s wins under their belts, they have set the stage for an even brighter, more inclusive football future in 2025 and beyond.

Ready to be part of the excitement? Discover more about MILO®’s transformative sports programmes and join the movement at MILO® Sports | Moments That Make A Champion | MILO® Malaysia.

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Written by
Syarifah Nur Hazirah

Take pleasure immersing myself in learning new and fascinating stuff

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