Quaker, the leading global oats brand, is excited to unveil its Jom Quaker Fit campaign aimed at motivating Malaysians to embrace healthier living. The campaign focuses on weight management through a balanced diet and an active lifestyle.
The ‘Jom Quaker Fit’ 30-Day Challenge
Co-developed with fitness and nutrition content creators, the campaign is designed to offer a structured yet flexible program for weight management. The challenge sets weekly goals covering various aspects of a healthy lifestyle, such as 20 minutes of daily exercise and incorporating more fiber into meals.
To support this initiative, Quaker has introduced a 30-Day Recipe Guide, providing nutritious and delicious meal ideas centered around oats. Additionally, the campaign features a collaboration with four social media influencers, making healthy eating and staying active enjoyable through the Jom Quaker Fit 30-Day Challenge.
As participants progress, the challenge becomes gradually more demanding, encouraging consistency, healthier habits, and effective weight management.
Participants can track their progress using Instagram Story templates created by Quaker for weekly check-ins. These templates provide a fun and interactive way to monitor achievements, share milestones, and engage with fellow participants.
Dr. Kit Phanvijhitsiri, Research & Development Life Sciences Manager of PepsiCo Asia, emphasized the significance of incorporating manageable habits into daily routines. He noted:
Embracing a healthier lifestyle doesn’t always require drastic changes. It’s about incorporating manageable habits into your daily routine. Just dedicating 20 minutes to physical activity every day and including at least 75g of oats in one of your main meals daily can kickstart your journey towards wellness. These small steps, when consistently taken, can help you to maintain a healthy weight and can also lead to significant improvements in your overall health and well-being. We believe anyone can work towards a healthier lifestyle, no matter where they are starting from.
Dr. Kit Phanvijhitsiri, Research & Development Life Sciences Manager of PepsiCo Asia
A Supportive Community
Aditya Ahuja, Commercial Head of PepsiCo Malaysia, emphasized the campaign’s focus on promoting a happy and healthy lifestyle. He stated:
A healthy lifestyle does not have to be an unhappy lifestyle. As a brand committed to promoting health and wellness, Quaker is thrilled to introduce the Jom Quaker Fit campaign anchored around the 30-Day Challenge and 30-Day Recipe Guide. We designed the program to focus on small, manageable changes that can make a big impact over time.
Ahuja also highlighted the importance of community support through the use of Instagram Story check-in templates. He shared:
We have also introduced the Instagram Story check-in templates to foster a sense of community, allowing participants to encourage each other and celebrate each milestone together. By sharing their experiences, they not only stay motivated but also contribute to building a supportive network that inspires everyone to keep going and reach their healthy weight goals. Through this campaign, we aim to inspire more Malaysians to discover enjoyable ways to Get Quaker Fit together with a proper diet and healthier lifestyle with 7 times more fibre.
Aditya Ahuja, Commercial Head of PepsiCo Malaysia
Join ‘Jom Quaker Fit’ 30-Day Challenge Now!
To further inspire Malaysians, Quaker will reward one participant who shows the most significant transformation after completing the Jom Quaker Fit 30-Day Challenge. The grand prize includes a comprehensive RM1,600 full body check-up, a RM5,000 travel voucher, and a month’s supply of Quaker products worth RM268. To qualify, participants must:
- Complete all four weeks of check-ins using the “Add yours” template provided by Quaker.
- Include at least one Quaker product in each week’s photos.
- Creatively showcase their transformation in terms of weight and mood.
- Tag @quakeroats_malaysia in each weekly check-in Instagram story post (ensure the profile is public).
- Quaker will select the participant with the most significant and inspiring transformation.
- The winner will be announced on Quaker Malaysia’s Instagram. Terms and conditions apply.
Nutrition Month Malaysia Activation
In conjunction with Nutrition Month Malaysia from 22nd to 26th May 2024, Quaker will host an event at Pavilion Bukit Jalil. Visitors will have the opportunity to engage with nutritionists, receive tips on incorporating oats into their meals, and discover new ways to stay active.
For more information about the Jom Quaker Fit Campaign or to participate in the Jom Quaker Fit 30-Day Challenge, visit Quaker on Facebook and Instagram.
