HYROX Malaysia makes its debut at MITEC in Kuala Lumpur from 10 to 13 December 2026, and PUMA, the fitness race series’ global apparel and footwear partner, has lined up activities that begin weeks before the first runner crosses the start line.
HYROX pairs eight 1km runs with eight functional workout stations, from sled pushes to wall balls. Its standardised format puts elite athletes and everyday gym-goers on the same course. Founded in Germany in 2017, the series now holds races in more than 30 countries, and HYROX Malaysia gives local racers a home event for the first time.
PUMA’s plan covers five touchpoints across its Sunway Pyramid store and the race venue, running from mid-November until a week after race day.
What PUMA Has Planned Before HYROX Malaysia
1. Mystery Pack Keychains From 14 November
From 14 November, shoppers at selected PUMA stores, including Sunway Pyramid, KLCC, TRX and Pavilion KL, can collect the PUMA HYROX Mystery Pack. It is a limited-edition series of five collectable keychain designs inspired by the race.
One pack is given with a single receipt of at least RM699 on PUMA Running and Training products. Terms and conditions apply.
2. Meet Hong Beom Seok on Race Pack Day
On 9 December, PUMA global ambassador and HYROX athlete Hong Beom Seok will be at the Sunway Pyramid store for a meet-and-greet. The session is timed with racers collecting their race packs ahead of the competition.
Race Day Support at HYROX Malaysia
3. PUMA Race Booth at MITEC
At the venue, the PUMA Race Booth will let visitors try out training footwear, take part in interactive challenges and cheer on the athletes. It is pitched at racers as well as the friends and family who come along to support them.
4. A Recovery Hub for Finishers
Once they finish, racers can head to the PUMA Recovery Hub, a dedicated space to rest and start recovering before going home. Given how demanding a full HYROX race is on the body, a place to cool down at the venue should be welcome.
After the Finish Line
5. Personalised Finisher Tees at Sunway Pyramid
The race-related activities continue after the event. From 10 to 20 December, eligible HYROX Malaysia finishers can claim a complimentary PUMA VELOCITY Running Tee through the PUMA x HYROX Finisher Customisation Experience at the Sunway Pyramid store.
Each tee is personalised on the spot with the athlete’s race time, plus either their initials or a short motivational message. It works as a keepsake of the months of training behind the result.
The Shoe Built for the HYROX Course
Alongside the events, the PUMA x HYROX collection offers footwear and apparel for running, functional training and race day. Its main piece is the PUMA x HYROX Deviate NITRO Elite 4, a shoe designed specifically for HYROX. Key features include:
- NITROFOAM Elite cushioning for responsiveness and energy return
- A full-length carbon-fibre PWRPLATE for propulsion and stability
- A full-coverage PUMAGRIP outsole with turf-specific lugs for traction across race-day movements
The collection is available at selected PUMA stores, including Sunway Pyramid, KLCC, TRX and Pavilion KL, as well as on PUMA’s online store. It follows other recent PUMA releases here, such as the PUMA Speedcat Croc and the brand’s McLaren F1 lifestyle collection.
What HYROX Malaysia Means for Local Fitness Racing
Sportswear brands are putting more effort into mass-participation events, where they can meet people who train regularly. Fitness racing sits between running and gym training, and PUMA’s plan, stretching from in-store promotions to post-race keepsakes, is built around that crowd.
For participants, HYROX Malaysia is a first chance to race the format without travelling abroad. Race details are available on the official HYROX website, while the PUMA store at Sunway Pyramid will be the main stop for fans before and after race weekend.
