DKSH is thrilled to announce its new partnership with Hwa Tai Industries Berhad, one of Malaysia’s most beloved biscuit manufacturers. This collaboration aims to bring a wider selection of high-quality Hwa Tai products to consumers in West Malaysia.
Through this partnership between a leading Market Expansion Services provider and Hwa Tai, we can enjoy our snack time more delightful than ever.
DKSH Expertise Meets Hwa Tai’s Products
Image via DKSH Technology Malaysia
In this partnership, DKSH will be the official partner and distributor for Hwa Tai’s premium range of quality LUXURY biscuits. By tapping into DKSH’s distribution network and expertise in local knowledge, the brand is set to satisfy Malaysian consumers’ taste for a wider variety of top-tier Hwa Tai products everywhere.
No matter if people are checking out your local stores, malls, or mini markets, they will come across some delicious LUXURY biscuits. This is because Hwa Tai aims to significantly expand its market presence in West Malaysia with this partnership.
Elevating Hwa Tai’s Presence in West Malaysia
Image via Hwa Tai
This collaboration sets a new standard in the biscuit industry. DKSH’s role will include full Market Expansion Services, including marketing and sales, field marketing services, distribution, and logistics.
As such, this ensures that Hwa Tai’s LUXURY biscuits are not only available, but also easily accessible through modern and traditional trade outlets, chain minimarkets, and convenience stores.
Voices from Partnership
General Manager at Hwa Tai Industries Berhad, Telance Teo Giap Cheng couldn’t be more thrilled about the new collaboration. He expressed his thoughts and goals:
We have seen the success stories DKSH has created with other brands, and by outsourcing our distribution needs to them, we can leverage their extensive regional footprint, extensive distribution network, and experienced sales force to further strengthen our brand’s commercial presence and continued growth in the West Malaysian market.
Telance Teo Giap Cheng, General Manager of Hwa Tai Industries Berhad
Image via Ambrosia
Additionally, Vice President of FMCG at DKSH Malaysia Daniel Schwalb echoes his sentiment, saying:
We look forward to combining our expertise and resources to elevate Hwa Tai’s biscuit products in the fast-moving consumer goods sector in Malaysia. Together, we aim to set new standards by ensuring that consumers in West Malaysia have access to top-quality biscuits and a broader range of superior options. This collaboration will expand distribution areas, increase product variety, and enhance market coverage, demonstrating our commitment to serving customers and enriching their culinary experiences.
Daniel Schwalb, Vice President of FMCG at DKSH Malaysia
With this new partnership, the future of biscuit lovers in West Malaysia looks brighter, and tastier, than ever.
To discover more, kindly visit Hwa Tai’s official website for its latest news and products.
