Coway, the Best Life Solution Company, celebrates 18 years of dedicated service in Malaysia, standing as a beacon of excellence since its inception in 2006. The company’s commitment to enhancing the quality of life has garnered numerous awards especially in 2023, underscoring its dedication to innovation and worthy leadership in wellness.
Trust & Recognition: Awards Galore
Reader’s Digest Trusted Brand Awards
Being awarded Platinum under the Water Purifier category for the 7th time last year, the consistent recognition at the Reader’s Digest Trusted Brand Awards for nine consecutive years since 2015 has further solidified Coway’s position as a leading household solution brand.
International Heritage Brand Award At AHBA
Coway continues to shine as the preferred choice among consumers by securing the International Heritage Brand Award – Best Water Purifier Brand title at the Asia Halal Brand Awards (AHBA) in 2023, winning its sixth consecutive awards by AHBA (2017, 2019 – 2023).
Putra Brand Awards 2023 & Putra Aria Brand Awards 2023
Coway recently secured notable victories in the consumer market at the Putra Brand Awards 2023 and Putra Aria Brand Awards 2023, thanks to the consumer votes. The brand achieved Silver in the Home Improvement Products & Stores category (Putra Brand Awards) and Gold in the Personal, Household & Outdoor Appliances category (Putra Aria Brand Awards), affirming Coway’s continued excellence in providing top-tier solutions for Malaysians.
KANTAR’s 2023 Brand Health Study
The 2023 Brand Health Study report by KANTAR on Coway Malaysia provides evidence of Coway’s success, with Malaysians selecting it as their preferred brand. Coway not only ranked first in ‘Willing to Purchase Brand’ but also excelled in ‘Brand Awareness’ in the water purifier category.
These findings demonstrate Coway’s strong appeal to consumers and its commitment to providing products and services that align with Malaysian needs and preferences.
Preferred Employer At GRADUAN Brand Awards 2023
In addition to being the preferred brand among Malaysian consumers, Coway has also been recognized as the top choice employer among Malaysian workers for three consecutive years (2021 – 2023), securing the coveted position in the Home and Wellness category at the esteemed GRADUAN Brand Awards 2023.
This accolade, esteemed for its attention to both employers and employees, offers significant insights into the factors that attract talent when selecting preferred workplaces across various sectors in Malaysia. This acknowledgment highlights Coway’s dedication to employer branding and prominence, demonstrating its attractiveness to talent across diverse sectors in Malaysia.
Vision For The Future
Chief Executive Officer (CEO) of Coway Malaysia and Head of Asia Region Business Unit, Coway Co., Ltd., Kyle Choi humbly conveyed:
Kyle Choi, Chief Executive Officer (CEO) of Coway Malaysia and Head of Asia Region Business Unit, Coway Co., Ltd.
2024 marks Coway’s 18th year of dedicated service to the Malaysian market. Reflecting on this journey, Coway would like to express our immense gratitude for the trust and support from fellow Malaysian public that have molded us into where we are today, thank you for choosing Coway as your preferred choice in wellness and innovation.
Looking ahead, Coway is set to prioritize product innovation as a fundamental aspect of its future initiatives. This innovation is envisioned to bring about positive changes in the lives of consumers and the community as a whole.
With the commitment to innovation, excellence, and making a meaningful impact on the lives of its consumers, these principles will continue to be at the forefront of the brand’s mission. For more information about Coway Malaysia, kindly visit www.coway.com.my.
