Axiata Digital Services Sdn Bhd has announced to rebrand its fintech holding arm, Boost Holdings Sdn Bhd. The homegrown digital brand founded in 2017 is now rebranded as Boost.
The rebranding of Boost will unify all fintech services under one roof. The services include payment services, alternative lending, digital insurance, content services and merchant solutions.
Further, the streamlining of its products and services into Boost Life, Boost Biz, Boost Credit and Boost Connect will also take place.
It pushes Axiata Digital a step forward to establish a Malaysian based regional financial services powerhouse.
Sheyantha Abeykoon, the newly in-charged chief executive of Boost will be leading the fintech arm now. With a track record of business leadership roles in venture building, investing, fintech and e-commerce, AbeyKoon anticipates expanding Boost’s reach to the underserved and unserved via a larger platform, including digital banking.