Penang, 28 October 2026 – Penang’s appetite for bold Hunan flavours has a new home. Xiang Xiang Hunan Cuisine is opening its sixth Malaysian outlet, and third in Penang, at The Waterfront Shoppes @ The Light City, with a soft opening on 29 October 2026.
The award-winning brand arrives with its signature menu, three new dishes and a line-up of opening perks.
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A Warm, Green Space at The Waterfront Shoppes
Designed for everyday dining and group gatherings, the new Xiang Xiang Hunan Cuisine outlet pairs natural wood finishes with lush greenery for a warm, relaxed setting to share a meal with family and friends.
The restaurant has 33 tables and seats around 144 diners, following a positive response to the brand’s five existing outlets in Johor Bahru and Penang.
Three New Dishes to Try at Xiang Xiang Hunan Cuisine
Spring Onion Kampong Chicken 葱香甘榜鸡 (RM49.90 UP; RM45.90 MP) puts the spotlight on kampong chicken, prized for its firm texture and rich flavour. A generous topping of chopped scallions delivers a fragrant, savoury bite.
For a smokier, spicier option, Charred Chilli Chicken with Scallion Oil 烧辣椒葱油鸡 (RM51.90 UP; RM47.90 MP) combines the charred aroma of roasted chillies with fragrant scallion oil. The tender kampong chicken carries a gentle heat that pairs well with steamed rice.
Rounding out the trio is Mapo Tofu 麻婆豆腐 (RM33.90 UP; RM29.90 MP), a classic of silky tofu in a bold, savoury sauce. The tingle of Sichuan pepper and a satisfying chilli kick make it a comforting partner to rice.
UP: usual price; MP: member price.
Local Favourites Worth Revisiting
Diners can also revisit localised dishes introduced to Malaysians earlier this year:
- Three Delicacies Tofu Prawn Stew 三鲜老豆腐虾煲 (RM48.90 UP; RM39.90 MP): slow-cooked prawns and silky tofu in a rich, umami broth.
- Honey-Glazed Crispy Prawns 蜜汁脆皮虾 (RM55.90 UP; RM48.90 MP): golden prawns in a luscious honey glaze with a subtle tangy finish.
- Sweet and Sour Pork with Pineapple 菠萝蜜汁咕噜肉 (RM45.90 UP; RM39.90 MP): crispy pork in a vibrant sweet-and-tangy sauce with pineapple.
Opening Perks at Xiang Xiang Hunan Cuisine Penang
To celebrate the opening, diners can enjoy these privileges from 29 October 2026:
- Free snacks and ice cream: Help yourself to complimentary snacks and ice cream while dining in.
- 10% off your next visit: Scan the in-store QR code and register as a member to receive a 10% voucher, valid from your next visit.
- Free signature dessert: During the soft opening, the first 50 tables each day receive one complimentary signature dessert, while stocks last.
- Exclusive tote bag: Spend RM200 in a single transaction to receive a limited-edition Xiang Xiang canvas tote bag printed with “好好吃饭、好好睡觉、好好爱自己”. Limited to one per table, while stocks last.
Members also enjoy regular promos, like the earlier Xiang Xiang plushie promo.
From Mosque Street to Malaysia
Xiang Xiang was founded in 2009 along Mosque Street, Singapore, and now has 22 branches there. Xiang Xiang Hunan Cuisine entered Malaysia in 2025 and has grown to six outlets across Johor and Penang.
The brand is known for small stir-fries prepared fresh upon order with top-quality ingredients. Its signature Hunan Stir-Fried Pork sells around 1,000,000 portions a year.
Its accolades include two Singapore Prestige Brand Awards in 2024 and three RAS Epicurean Star Awards in 2025, including Best Chain Restaurant and The People’s Choice Award.
Xiang Xiang Hunan Cuisine Outlets in Malaysia
- Penang: The Waterfront Shoppes (Lot 1F-011, 11700 Gelugor), Gurney Plaza and Sunway Carnival Mall
- Johor Bahru: Sutera Mall 1, Aeon Mall Bukit Indah and Paradigm Mall
- Opening hours: Daily, 11am to 10pm
FAQ
When does Xiang Xiang Hunan Cuisine open at The Waterfront Shoppes?
The soft opening is on 29 October 2026 at Lot 1F-011, The Waterfront Shoppes @ The Light City, Gelugor, Penang.
How do I get the 10% member voucher?
Scan the QR code in-store and register as a new member. The voucher is issued automatically and is valid from your next visit.
