Signature International Berhad (Signature) has opened its new Signature Flagship Store at Damansara Furnishing Centre in Kayu Ara, Petaling Jaya, marking the home-living group’s 32nd anniversary and bringing its ‘Kitchen & Beyond’ vision to life.
Officially launched on 23 October 2026, the flagship brings cabinetry, renovation, furnishings and smart-home solutions together in one coordinated setting. It also anchors Signature’s 32nd Anniversary Nationwide Campaign and the debut of Quiet Form, its latest contemporary kitchen series.
Signature Flagship Store Brings ‘Kitchen & Beyond’ to Life
Founded in 1994, Signature built its name on kitchen design, quality and craftsmanship, growing into Malaysia’s largest kitchen cabinet manufacturer and retailer, with a presence across Malaysia, Southeast Asia and South Asia.
“From the beginning, our focus has been on creating premium kitchens defined by thoughtful design, quality, functionality and craftsmanship,” said Signature group chief executive officer Lau Kock Sang. “Building on that heritage and our customers’ trust, our ‘Kitchen & Beyond’ vision will see us continue to develop our kitchen offering while extending our expertise across the home.”
At the launch, Lau stressed that the strategy is not about moving away from kitchens, but about strengthening Signature’s leadership in premium kitchen design.
Home Transformation Under One Roof
At the Signature Flagship Store Damansara, Signature’s cabinetry collections sit alongside four complementary offerings:
- Signature Reno Works – professional renovation covering mechanical and electrical works, wet works, interior finishing and project supervision, backed by a two-year warranty.
- AGMO by Signature – wall panelling that adds texture, depth and character to interiors.
- Smartverse – smart-home automation for convenience, security and everyday functionality.
- Baagus – soft furnishings that add comfort and style.
“Creating a home can be complicated when homeowners must coordinate multiple suppliers, contractors and specialists independently. Our objective is to reduce that complexity and give customers greater confidence, better design continuity and clearer accountability throughout the process,” Lau added.
Fully styled living settings fill the ground floor, while the upper floor houses the Signature Concept Gallery, a Product Experience Zone, a multipurpose Inspiration Hall and consultation rooms for discussing designs and renovation plans with specialists.
Quiet Form Kitchen Series Makes Its Debut
The flagship also marks the debut of Quiet Form, a new series within Signature’s Contemporary concept that expresses luxury through restraint, material quality, proportion, light and considered detailing.
It combines tactile surfaces, integrated lighting and concealed functions with Satin Glass, Supermatt surfaces and deeper timber-look finishes, offered in lighter ‘Day’, darker ‘Night’ and mixed ‘Twilight’ palettes. Following its Damansara debut, Quiet Form will be progressively introduced at other Signature showrooms.
32nd Anniversary Rewards of Up to RM15,000
Signature’s 32nd Anniversary Nationwide Campaign runs from 23 October to 29 November 2026 at participating showrooms under the theme “Complete More of Your Home with Anniversary Rewards”.
Homeowners can unlock an additional RM3,000 in Anniversary Rewards for every RM10,000 spent on qualifying customised built-in cabinetry, up to RM15,000 in total, redeemable on more eligible kitchens, wardrobes, TV cabinets and foyer cabinets.
Qualifying customers can also bring home a selected washing machine or refrigerator for just RM32 each through an exclusive Purchase-with-Purchase offer, subject to qualifying requirements and campaign terms and conditions.
“This anniversary is an opportunity to thank our customers, business partners and people while making it more rewarding for Malaysians to create the homes they envision,” said Lau.
Diana Danielle Shares Her Kitchen Transformation Story
The opening also premiered the kitchen transformation story of Malaysian actress Diana Danielle, official ambassador of Signature’s 48-Hour Trade-In Programme. The partnership shares home transformation experiences with consumers through lifestyle-led storytelling.
Visit the Signature Flagship Store Damansara
Members of the public are invited to experience the Quiet Form series, explore Signature’s wider home-living range and enjoy the 32nd Anniversary Rewards, available until 29 November 2026.
The Signature Flagship Store is located at Units G1, F1, G2 and F2, Lot PT 317, Jalan Anggerik, Damansara Furnishing Centre, 47400 Petaling Jaya, Selangor. For more information, visit www.signature.my.
About Signature Group
Signature has produced high-quality, European-designed kitchens since 1994 and was listed on Bursa Malaysia as Signature International Berhad in 2008. Today, it is Malaysia’s leading Total Home & Living Solutions provider, with 50 showrooms nationwide and a presence in 15 countries. The group also gives back to communities, including revitalising Kechara Soup Kitchen in Kuala Lumpur.
