The secret to the perfect Hari Raya feast has always been tucked away in Grandma’s handwritten recipe books… up until now.
This year, the kitchen is getting a refreshing, bubbly upgrade that is turning traditional heads.
Spritzer Sparkling has launched its ‘Serikan Raya, Sparkling-kan Suasana’ campaign, proving that a little bit of fizz can go a long way in making your festive favourites the talk of the town.
A Musical “Samting-Samting” In The Kitchen
To kick things off, Spritzer released a brand film that captures the hilarious, high-stakes drama of a Malaysian kitchen. Titled “Samting-Samting,” the musical stars Fimie Don and Wani Kayrie as a modern newlywed couple visiting the kampung for their first Raya together.
When the young wife, Alia, starts whipping up suspiciously delicious versions of classic dishes, the family matriarch, Mak Ngah, gets a little competitive. The film is a lighthearted look at how different generations can bond over new ideas and a shared love for great food.
The ‘Serikan Raya, Sparkling-kan Suasana’ Way
The core of the ‘Serikan Raya, Sparkling-kan Suasana’ campaign is all about versatility. For the first time, Spritzer is moving from the drink glass into the cooking pot. By using naturally refreshing sparkling water as a “secret ingredient,” home cooks can achieve textures that standard water just can’t match:
- Cucur Udang Crispy: The carbonation creates a lighter, airier batter for that perfect crunch.
- Rendang Tok Melting: Surprisingly, the bubbles help tenderize the meat and even shorten the braising time.
- Roti Jala with Kari Ayam: This classic gets a modern dimension of taste and improved texture.
More Than Just a Beverage
According to Shiao Chan, Spritzer’s Head of Marketing, the goal is to show that heritage and innovation can live together on the same plate. Beyond the stove, the campaign also features refreshing drink recipes like Bunga Longan Sparkling and Limau Selasih Pudina Sparkling to keep guests cool.
If you’re ready to surprise your relatives this Syawal, you can find these “game-changing” recipes and information on meet-and-greets with the stars on Spritzer’s official Raya microsite.
