Get ready, Malaysia! The Cadbury Purple Truck is officially on the move, bringing a trail of joy, generosity, and irresistible chocolatey goodness with it. From 1 August to 1 November 2025, this iconic truck will travel to 90 locations across eight states, surprising communities with richer, creamier Cadbury Dairy Milk moments and creating unforgettable experiences along the way.
A Sweeter & Creamier Recipe Awaits
Image via Syok
The roadshow follows Cadbury’s exciting new recipe upgrade announced in July. Now lovingly crafted at the Shah Alam plant, the improved Cadbury Dairy Milk is made with more cocoa and a smoother chunk shape, delivering an indulgent bite that’s richer, creamier, and more satisfying than ever, all while staying true to the brand’s timeless heritage. So, what better way to enjoy it than straight from the Purple Truck itself?
A Celebration of Togetherness
Every stop of the Purple Truck is more than just a visit, it is a celebration. Not only that, visitors can look forward to having a taste of the new Cadbury Dairy Milk firsthand, joining the interactive activities and creating keepsake memories that turn ordinary places into festive community gatherings.
As the Marketing Head of Mondelēz International (Malaysia & Singapore) shares:
“We wanted to bring the generosity of Cadbury Dairy Milk directly to Malaysians in a fun, meaningful and inclusive way. The Purple Truck is about bringing people together to enjoy memorable experiences and celebrate the joy and generosity that Cadbury Dairy Milk represents.”
See Mei Sin, Marketing Head of Mondelēz International (Malaysia & Singapore)
Catch the Purple Truck Near You!
Image via Facebook
The Cadbury Purple Truck will be spreading sweetness across Selangor, Kuala Lumpur, Melaka, Johor, Pahang, Penang, Kelantan, and Terengganu. Malaysians are encouraged to follow the Purple Truck’s journey, catch it when it rolls into town, and share their sweetest Cadbury moments on social media.
Don’t miss your chance to be part of this nationwide celebration! For live updates and the next stop, stay tuned to Cadbury Malaysia’s Facebook and Instagram pages.
Find it. Taste it. Share it. The Cadbury Purple Truck is coming your way!
