As technology and sustainability reshape business landscapes, the Forward Asia strategic Transformation (FAST) initiative by PUMM is making waves. Launched with a 15-part roadshow series, FAST is mobilizing Malaysian and ASEAN entrepreneurs to integrate ESG (Environmental, Social, Governance) and AI (Artificial Intelligence) into their core strategies, leading up to a flagship regional summit in November 2025.
Driving Urgency for Change
The world is changing fast. Climate risks, social gaps, and AI disruption are forcing businesses to rethink how they operate. FAST is PUMM’s bold response to this moment. It’s not just a campaign, it’s a movement for sustainable, innovative business transformation. The inaugural event kicked off on April 17, 2025, at PUMM HQ in Kuala Lumpur bringing entrepreneurs together to learn how ESG and AI can unlock new market opportunities and protect long-term business value.
From Insight to Action
Led by Mr.Edison Choong of MATRADE, the first session emphasized how combining ESG values with AI technology can give businesses a competitive edge. “This is more than compliance, it’s a path to future-ready growth,” he said. FAST encourages companies to start small, whether by improving energy use, practicing fair employment, or strengthening governance, These efforts build trust, attract investment, and future-proof businesses.
What FAST Offers
FAST’s roadshow series will cover key cities, offering 15 interactive workshops tailored to SMEs and corporate leaders. The next session takes place on May 8, 2025, at KL Wellness City, with speakers discussing how aligning mind, body, and soul can improve both employee productivity and business performance.
Each session helps businesses:
- Embrace ESG and AI as tools for growth and impact
- Collaborate across sectors for climate and social solutions
- Build innovative, purpose-driven business models
Looking Ahead to November 2025
The roadshow will lead up to a major regional summit in November 2025, uniting policymakers, investors, and innovators. The summit aims to spark bold commitments and real action toward a regenerative economy by 2030.
“We must move FAST for the climate, business transformation, and for humanity,” said Mr. YenKai, Chairman of the FAST initiative.
FAST is more than a series of talks; it’s a platform to spark change. With AI and ESG at its core, FAST help leaders not just survive but lead in a rapidly evolving world. For entrepreneurs ready to grow with purpose, this is the moment to act and to act FAST.
