Porsche AG will partner with Sime Darby Bhd to set up its first assembly plant outside of Europe in Malaysia. The assembly of Porsche sports cars by Sime Darby is also specifically for the Malaysian market only.
For the last 11 years, Sime Darby Motors has been a partner of choice for Porsche in Malaysia. In addition, it has been representing Porsche as an exclusive distributor and retailer for the brand.
This partnership with Porsche marks a coming of age of our relationship with the brand. To be entrusted to assemble cars for one of the world’s most admired sports car brands speaks volumes of the highly qualified and competent Malaysian talent we have at Sime Darby and our ability to provide meaningful value to our partners.
Sime Darby Berhad Group Chief Executive Officer Dato’ Jeffri Salim Davidson
Meanwhile, Detlev von Platen, member of the executive board for sales and marketing at Porsche AG said Malaysia and the whole ASEAN is a region of great potential
“As Porsche is moving into a new era of mobility, Malaysia and the ASEAN region are gaining an increasing importance. This step now is part of a long-standing initiative to keep pace with rapidly evolving customer and market demands,” von Platen said.
Ensuring quality
Meanwhile, according to Dato’ Jeffri, every Porsche assembled by Sime Darby will go through the same rigorous standards and processes as its European counterparts. The Porsche assembly plant in Malaysia will keep up with the brand’s standard. Thus, the two automotive leaders will share a key commitment to ensure the quality of the Porsche vehicles for all customers.
We will continue our close engagement with Porsche AG to ensure that we meet the Porsche standard every step of the way.
Dato’ Jeffri
