Malaysia’s digital economy is evolving quickly, and mobile apps are becoming more than just tools. They are turning into full-service platforms.
The launch of Tune Talk Shop Malaysia reflects this shift. It introduces a new way for telco users to shop directly within their mobile app.
Moving Beyond Data Plans
For years, telcos have focused on price and data volume. Most competition revolved around offering more data for less money.
Tune Talk is changing that approach. Instead of competing only on pricing, it is building a platform that adds everyday value for users.
With Tune Talk Shop, users can now access products and services directly through the app. This turns the app into more than just a place to manage data or top-ups.
A Fully Integrated Shopping Experience
What makes this launch different is how the system is built.
Tune Talk Shop is not a separate marketplace. It is fully integrated into the existing app. Users can browse, purchase, and pay without leaving the platform.
The system includes:
- Access to over 20,000 products
- Built-in browsing, checkout, and payment
- Option to use Tune Talk Points as part of payment
- Nationwide delivery to customers
This creates a smoother experience compared to switching between multiple apps.
Powered by Partnership and Technology
The platform is supported by Presto, which provides backend infrastructure, product catalogue, and fulfilment.
At the same time, Tune Talk maintains control over the user experience and payment system. This allows the company to ensure security and consistency.
The result is a platform where commerce is part of the ecosystem, not just an added feature.
Built on Strong User Engagement
The move into e-commerce is backed by strong user activity.
Since adding features like Games and Drama in 2025, Tune Talk’s app usage has increased significantly. Users now spend an average of 36 minutes daily on the app.
This level of engagement gives the company a strong base to introduce new services like shopping.
Instead of building traffic from scratch, Tune Talk is expanding on an already active user base.
Expanding a Digital Ecosystem
With over 1.8 million subscribers, Tune Talk is positioning itself as more than a telco.
The company is building what it calls a “Techo” platform that combines connectivity, entertainment, and now commerce into one place.
This approach reflects a broader trend. Companies are moving towards ecosystems where multiple services are connected, making daily usage more convenient.
Tapping Into Malaysia’s E-Commerce Growth
The timing of this launch aligns with strong growth in Malaysia’s e-commerce market.
There are around 18.8 million online shoppers in the country, with steady annual growth. On average, Malaysians spend about RM182 per month online.
By integrating shopping into its app, Tune Talk is entering this space while offering users a simpler way to shop.
Instead of switching platforms, users can complete transactions within one ecosystem.
What This Means for Users and the Industry
For users, the benefit is convenience. Everything is available in one place, from mobile services to shopping.
For the industry, it signals a shift. Telcos are no longer just service providers. They are becoming digital platforms competing in multiple areas.
This could change how companies engage with customers in the future.
