In an exciting development, the REDLINE Fitness Games Powered by NISSAN has announced a strategic partnership with Rakan Muda, an initiative under the Ministry of Youth and Sports.

A Collaborative Effort For A Healthier Malaysia

This collaboration aims to promote a healthier and more active lifestyle among Malaysians. The partnership was officially unveiled during this year’s Hari Belia Negara, with the event attended by Yang Berhormat Hannah Yeoh, Minister of Youth and Sports. This alliance highlights the dedication of all parties involved to foster a vibrant youth community and encourage active living.

Launching Interactive Fitness Initiatives

At the launch event during Hari Belia Negara, REDLINE and Rakan Muda introduced a variety of interactive fitness competitions and motivational sessions led by renowned fitness experts. These activities were designed to inspire young attendees to adopt more active lifestyles. They also laid the groundwork for ongoing efforts to make fitness and wellness accessible to all youths, irrespective of their socio-economic status.

Mr. Callum Meehan, Events Director of REDLINE stated:

Partnering with Rakan Muda represents a major advancement for this year’s REDLINE Fitness Games,

He further stated:

Their participation has significantly enriched our program, enabling us to better connect with and inspire Malaysia’s youth. This partnership reflects our shared commitment to health and fitness, which is essential for building a strong, active community.

Mr. Callum Meehan, Events Director of REDLINE

Exciting Updates & Prizes From NISSAN

Building on the momentum of these initiatives, NISSAN has revealed an exciting update for its main event in July:

The NISSAN Navara Pickup Truck will be awarded as a prize, following a highly successful social media campaign that garnered over 1,000 shares in just seven days. The prize, a favorite from last year’s event, is intended to motivate continued training and enhance fitness among Malaysians, with one lucky participant set to win this July.

Tiffany Tan, General Manager of Edaran Tan Chong Motor Sdn. Bhd said:

At NISSAN, we hold steadfast to the commitment of providing more than a mere mode of transportation. We are dedicated to crafting experiences that not only transport you physically but elevate your journey, and this is perfectly shown through our participation in Hari Belia Negara together with REDLINE. The event embodies the very essence of NISSAN and we hope to empower the youths to push their limits and discover new excitement.

Tiffany Tan, General Manager of Edaran Tan Chong Motor Sdn. Bhd

Supporting Community Well-Being

In addition to the fitness initiatives, REDLINE and NISSAN have teamed up with Sokong to support Yayasan Chow Kit, a 24-hour crisis and drop-in center for at-risk children and teenagers. This collaboration is part of a broader effort to foster societal change and promote youth fitness. REDLINE will continue this initiative at their main event on July 13 – 14, 2024, demonstrating their ongoing commitment to making a positive impact.

The REDLINE Fitness Games Powered by NISSAN is anticipated to be the largest fitness competition in South East Asia’s history. It offers an exciting opportunity for gym-goers and fitness enthusiasts across the region.

Stay updated on REDLINE’s website, Instagram, and Facebook for more details or to register for the event.