Player 0.0’s New Campaign With Max Verstappen Targets Drunk Driving

2024-08-02

advertisement poster for Player 0.0 by Heineken featuring Max Verstappen, promoting responsible driving and anti-drunk driving.

Heineken has just launched Heineken 0.0 with a powerful message: “When You Drive, Never Drink,” featuring none other than Formula 1 champion Max Verstappen. This campaign isn’t just about promoting a non-alcoholic beer; it’s a call for safe driving and a stand against drunk driving. And to make things even more exciting, Heineken has introduced Player 0.0, a mobile and sim racing competition with incredible prizes. The message? “The Best Driver is the one who is not drinking.”

Introducing Player 0.0: A Fun Racing Experience

Heineken Malaysia is shaking things up with Player 0.0, a cutting-edge mobile and sim racing competition. This event is more than just racing. It’s about making lasting memories while promoting responsible drinking and addressing drunk driving. Heineken Malaysia’s bold message, “The Best Driver is the one who is not drinking,” reinforces this important stance.

The brand has always championed the idea that fun should be safe. For designated drivers, Heineken 0.0 offers the signature taste of Heineken but without alcohol, letting you savor the moment and keep the roads safe. Isn’t that cool?

Discover Exciting Heineken 0.0 Prizes Waiting for You

Heineken's poster showing 'Get a FREE Heineken + Stand to Win F1 SINGAPORE GRAND PRIX PASSES' advertisement

Heineken is offering unforgettable experiences through exciting outlet events nationwide. Participants can compete in the challenge for a chance to win fantastic prizes and enjoy special perks for designated drivers. Drivers can have a great time striving for the highest Player 0.0 score, passing a breathalyzer test, and getting the chance to win a luxury SUV driving experience.

Don’t forget this: buying Heineken or Heineken 0.0 gives you a chance to win passes to the Formula 1 Singapore Airlines Singapore Grand Prix! The campaign will end with a grand finale on August 24th and 25th. The winner of the Malaysian Player 0.0 championship will be announced, followed by a viewing party for the Formula 1 Heineken Dutch Grand Prix.

Help Combat Drunk Driving and Dive into Player 0.0

Heineken's 'When You Drive, Never Drink' poster features Max Verstappen and introduces Player 0.0, a mobile and sim racing competition promoting responsible driving and anti-drunk driving.

Be part of the Player 0.0 competition! Heineken is on the hunt for Malaysia’s first Player 0.0 champion. You can qualify through online and on-ground events by demonstrating your safe driving skills and commitment to avoiding drunk driving.

Rev up your engines and participate in international sim racing alongside other international Player 0.0s. But wait, there’s more—you’ll even score the opportunity of a lifetime to meet the racing champion himself, Verstappen!

Also, the second and third-place winners will receive tickets to the Formula 1 Singapore Airlines Singapore Grand Prix. Join Player 0.0 on their website or visit the nearest outlets to showcase your safe driving skills. Don’t miss this incredible chance to put your skills to the test, advocate against drunk driving, and win big!

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