Taipei, 22 August, Deputy Director-General Chou emphasized the strong ties between Malaysia and Taiwan, highlighting Malaysia as a key market for promoting Muslim tourism. Since 2018, the Tourism Administration has been building the “Salam Taiwan” brand in the Malaysian Muslim market, positioning Taiwan as a welcoming destination for Muslim travelers. The new promotional video, themed “Jom” (Malay for “come”), uses Nabila’s popularity to encourage Malaysians to visit Taiwan.
Taiwan’s Commitment to a Muslim-Friendly Environment
Recognizing the global Muslim community’s business potential, the Tourism Administration began creating a Muslim-friendly environment in 2012. This initiative has kept Taiwan among the top three in the “Global Muslim Travel Index (GMTI)” by CrescentRating since 2019. In Malaysia, where over 70% of the population is Muslim, more than 200,000 Malaysian tourists visited Taiwan between January and May 2024—a nearly 20% increase from last year—highlighting Taiwan’s commitment to offering a Muslim-friendly travel experience.
Nabila Razali made appearance to “Jom Taiwan” Launching Press Conference
Nabila Razali in Taiwan Tourism Administration “Jom Taiwan” Launching Press Conference. Image Source Taiwan Tourism Administration
During her two visits to Taiwan for filming, Nabila explored the island’s iconic attractions, including Bitou Cape’s dramatic landscapes, Yangmingshan’s vibrant hydrangea fields, and the nostalgic Jingtong Station on the Pingxi Line. She also enjoyed various theme parks, savored Taiwanese Muslim delicacies like fried chicken, and experienced making traditional Hakka lei cha (ground tea). As an outdoor enthusiast, Nabila biked along the picturesque Tanya Shen Green Bikeway in Taichung and took a scenic train ride on the Pingxi Line. She expressed deep honor in being chosen as the ambassador for Taiwan’s Muslim-friendly tourism campaign, sharing how the experience allowed her to feel the warmth and hospitality of the Taiwanese people, with Taiwan’s natural beauty and vibrant culture leaving a lasting impression.
From the Left: TTA (Taiwan Tourism Administration) KL Office Dir. Chou Shih-Pi, TTA Div. of International Affairs Director Huang Yi-Chen, TTA Deputy. Dir. General Chou Ting-Chang, Ambassador Nabila Razali, MFTC (Malaysian Friendship & Trade Center) President represented by Ms. Aznifah Ghani, MFTC Dir. of Tourism Mr. Hafiz Hazin, MFTC Dir. of Trade Ms. Aminawati Saleh.
Taiwan aims to maintain as Top Three Global Destination in GMTI
Deputy Director-General Chou emphasized the strong ties between Malaysia and Taiwan, noting Malaysia as a key market for promoting Muslim tourism. Since 2018, the Tourism Administration has been building the “Salam Taiwan” brand in the Malaysian Muslim market, positioning Taiwan as a welcoming destination for Muslim travelers. The new promotional video, themed “Jom” (Malay for “come”), uses Nabila’s popularity to encourage Malaysians to visit Taiwan. Recognizing the global Muslim community’s business potential, the Tourism Administration began creating a Muslim-friendly environment in 2012. This initiative has kept Taiwan among the top three in the “Global Muslim Travel Index (GMTI)” by CrescentRating since 2019. In Malaysia, where over 70% of the population is Muslim, more than 200,000 Malaysian tourists visited Taiwan between January and May 2024—a nearly 20% increase from last year—highlighting Taiwan’s commitment to offering a Muslim-friendly travel experience.
Salam Taiwan Logo. Image source Taiwan Tourism Administration
Malaysians Stand a Chance to win 3D2N travel to Taiwan
Alongside the promotional video featuring Malaysian celebrity Nabila Razali, the Tourism Administration has simultaneously launched an all-new Muslim Travel Guide and the “72 hours in Taiwan” voting campaign. Malaysian are encouraged to visit this voting website and vote for their preferred Taiwan travel itinerary. Participants in this exciting event stand a chance to win a lavish three-day, two-night travel experience for two in Taiwan or round-trip tickets, enhancing the allure for Malaysian Muslim tourists to explore Taiwan’s scenic wonders.
Salam Taiwan 2024-2025 “Jom Taiwan” – Full Version
The promotional video will be widely broadcast through travel exhibitions, outdoor digital billboards, and online platforms. In September, the Tourism Administration will organize a delegation to participate in the MATTA Fair in Kuala Lumpur. Nabila will also attend the fair to meet fans and share more of Taiwan’s tourism highlights. In collaboration with Malaysian Muslim travel operators, the Tourism Administration will launch exclusive group travel offers. It is combining “promotion” and “special offer sales” strategies to actively work towards doubling the number of Muslim visitors from Malaysia to Taiwan. Taiwan is also listed as the 2nd best destinations to visit this end of the year in our website.
