Lazada’s 12.12 All Out Sale Brings US$483 Million In Consumer Savings With AI Technology

2024-12-26

Lazada AI chatbox Lazzie, leveraging GenAI for better shopping experience

Lazada’s 12.12 All Out Sale has just concluded, and this year was truly something special. Southeast Asia’s leading e-commerce platform took shopping to new heights with GenAI technology, making the experience smarter and more personalised. The sale generated US$483 million in consumer savings, thanks to AI-powered tools that brought shopping to life in a way we’ve never seen before.

Record-Breaking Engagement With GenAI

Shoppers earned exclusive LazCash or LazRewards through AI-powered interactions during the #LazzieChatHunt campaign.

One of the biggest highlights of this year’s sale was the #LazzieChatHunt campaign. Shoppers could unlock LazCash and LazRewards by entering promotional codes through Lazada’s Message+ chat. This led to an impressive 6 million AI interactions, which was more than double what was achieved during the 11.11 sale. It’s clear that consumers are embracing AI in a big way.

Smarter, More Fun Shopping

What really stood out was how shoppers interacted with Lazada’s GenAI features. 46% more people used Lazzie, the virtual shopping assistant, to discover personalised deals and recommendations. With features like virtual try-ons and AI-generated models, shopping became more engaging, tailored, and fun.

These innovations are powered by Alibaba’s enhanced Marco MT, an advanced AI translation system built on the proprietary Qwen language model. Marco MT ensures precise market localisation by understanding cultural nuances and industry-specific terms, helping sellers create authentic product listings that resonate with shoppers across Southeast Asia’s diverse markets.

AI-Driven Shopper Trust And Engagement

Lazada’s research reveals just how much shoppers trust AI in their buying decisions. An impressive 92% rely on AI for personalised recommendations and 88% use AI-curated content to guide their purchases. These numbers highlight how deeply AI has become woven into the shopping experience.

With GenAI driving this year’s success, Lazada is leading the way in shaping the future of online shopping. As AI evolves, it’s clear that smarter, more personalised shopping is here to stay. The rapid adoption of AI shows its potential to not only streamline the shopping process but also create more interactive, tailored experiences for shoppers.

Featured Image Credit: Microsoft News