HUAWEI is encouraging Malaysians to rediscover the country’s diverse landscapes, culture and communities through the Pura Trip “Discover Truly Malaysia” Photography Campaign, held in collaboration with the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) and Tourism Malaysia.
With submissions open until 16 August 2026, the campaign invites participants to capture their favourite travel moments using any HUAWEI smartphone, including the latest HUAWEI Pura 90s Series. Besides celebrating Malaysia’s tourism destinations, the initiative also offers participants the opportunity to compete for exclusive prizes and qualify for the HUAWEI XMAGE Awards 2026 Malaysia.
Celebrating Malaysia Through Photography
The campaign encourages Malaysians to explore destinations across the country while sharing unique stories through mobile photography.
Whether capturing scenic landscapes, local heritage, street life or hidden gems, participants are invited to showcase what makes Malaysia a memorable travel destination. The initiative supports domestic tourism by inspiring more people to appreciate the country’s natural beauty and cultural diversity.
By partnering with MOTAC and Tourism Malaysia, HUAWEI aims to combine technology with tourism promotion, encouraging creative storytelling through everyday travel experiences.
Hands-On Learning for Photography Enthusiasts
As part of the campaign, HUAWEI recently organised the “Discover Truly Malaysia” Photography Workshop at the HUAWEI Experience Store in The Exchange TRX.
The event gave participants the opportunity to improve their photography skills through practical sessions covering image composition, outdoor photography techniques and creative editing. Visitors also explored the imaging capabilities of the new HUAWEI Pura 90s Series while taking part in interactive activities such as customised sticker printing.
The workshop reflects HUAWEI’s commitment to helping users maximise the creative potential of smartphone photography.
A Chance to Shine at the XMAGE Awards
Participants in the campaign will also have the opportunity to be selected for the HUAWEI XMAGE Awards 2026 Malaysia, part of HUAWEI’s global mobile photography platform.
The competition features nine categories, including So Far So Close, Colour & Shade, Good Night, Faces, A Heartwarming World, Experimental Lab, Active Moments, Storyboard, and Action. These categories recognise a wide range of photography styles, from portraits and landscapes to creative visual storytelling.
Outstanding entries will be showcased alongside other talented photographers, providing greater exposure for local creative work.
Attractive Prizes Await Winners
The competition offers a range of HUAWEI products for winning entries.
The Grand Prize winner will receive the HUAWEI Mate X7, while two First Runner-up winners will each receive a HUAWEI Mate 80 Pro. In addition, 10 Second Runner-up winners will receive a HUAWEI FreeClip 2, while 15 Honourable Mention recipients will each receive a HUAWEI WATCH FIT 5.
All winners will also receive an official trophy in recognition of their creative achievements.
Powered by the HUAWEI Pura 90s Series
The campaign also highlights the advanced imaging capabilities of the HUAWEI Pura 90s Series, designed for users who enjoy capturing everyday moments and travel experiences.
The HUAWEI Pura 90s Pro Max features a 200MP Ultra Large Sensor Telephoto Camera with 4x optical zoom, supported by an Ultra Lighting HDR Camera capable of delivering up to 16EV dynamic range. Meanwhile, the HUAWEI Pura 90s Pro includes an Ultra Lighting Macro Telephoto Camera with a minimum focusing distance of just 5cm, making it suitable for detailed close-up photography.
The smartphones are further enhanced with AI-powered features such as AI Composition, AI De-glare, AI Remove and AI Best Expression, helping users improve images from capture to final editing.
How to Join the Campaign
Participants can submit their photographs through the official HUAWEI XMAGE Awards submission website or by posting them on Instagram.
To qualify, participants must follow and tag @huaweimobilemy while including the hashtags #PuraTripMY, #HUAWEIXMAGEMY2026 and #HUAWEIXMAGE. All entries must be captured using a HUAWEI smartphone and submitted by 16 August 2026.
The HUAWEI Pura 90s Series is available from RM3,699 after rebate through HUAWEI Experience Stores, the official HUAWEI website and authorised online platforms. Customers can also enjoy promotional offers, including free gifts worth up to RM3,076, selected Malaysia Airlines discounts and savings through SPayLater during the promotional period.
For more information, visit HUAWEI XMAGE Awards website, HUAWEI Official Facebook page, or Instagram.
