1 Utama Shopping Centre, Malaysia’s pioneer in sustainable shopping spaces, has been steadfast in embracing cutting-edge green technology and implementing top-notch strategies for energy and water conservation since its establishment in 1995.
ForestONE: A Novel Mobile App Game Planting Real Trees For Every Virtual Tree Grown!
Expanding from the recent inauguration of its comprehensive recycling hub, 1RECYCLING CENTRE (1RC), which seamlessly grants shoppers digital Green Points through a QR system on the 1 Utama SuperApp, the mall has once again harnessed digital innovation with the introduction of ForestONE. This pioneering mobile app game, a first-of-its-kind developed by a Malaysian mall, gamifies tree planting.
Shoppers who recycle at 1RC can convert their Green Points into virtual water via the app to nurture and grow their virtual trees. Upon achieving in-game milestones, players receive an e-Tree Certificate, and 1 Utama commits to planting a real tree for every virtual tree grown.
Officially launched by YB Nik Nazmi Nik Ahmad, Minister of Natural Resources and Environmental Sustainability, the ForestONE launch event saw the presence of 1 Utama Director Tan Sri Teo Chiang Kok, alongside ForestONE sustainability advisor GreenRE and Zero Waste Malaysia. The event included a symbolic tree-planting ceremony involving all representatives.
As stated by the Minister of Natural Resources and Environmental Sustainability, YB Nik Nazmi Nik Ahmad:
1 Utama should be commended for supporting tree planting programmes not just in the mall but also within the Bandar Utama Township. With mobile tech so ingrained in our lives, I am confident that the younger generation and more green makers in the community will play ForestONE and through this fun ecological game, be inspired to help green the planet, one tree at a time.
YB Nik Nazmi Nik Ahmad, Minister of Natural Resources and Environmental Sustainability
The 1 Utama Director, Tan Sri Teo Chiang Kok also commented:
ForestONE was designed to digitalize 1 Utama’s reforestation efforts as the latest initiative under our mall’s sustainability greenprint that aligns closely to the United Nations Sustainable Development Goals. In the game, shoppers can select a variety of indigenous Malaysian trees to plant such as merbau, meranti, chengal, mersawa, keruing and belian. Through ForestONE, we aim to protect and conserve these endangered species by tree planting activities at our Arboretum, a garden space adjacent to Rainforest dedicated to cultivating trees.
Tan Sri Teo Chiang Kok, 1 Utama Director
YB Nik Nazmi, in the company of Tan Sri Teo, presided over the ribbon-cutting ceremony for 1RECYCLING CENTRE, signifying the formal commencement of 1 Utama’s inventive all-in-one recycling hub. This hub seamlessly blends technology, sustainability, and incentives into a unified recycling solution, enabling shoppers to actively promote zero-waste lifestyles.
Malaysia’s Indigenous Trees @ Arboretum 1 Utama
The assortment of trees featured in ForestONE has been meticulously chosen by the renowned consultant botanist Dr. Francis Ng, affiliated with 1 Utama, based on their capacity to efficiently absorb carbon from the air. In addition to monitoring the cumulative amount of CO2 sequestered per tree in the game, players will have the opportunity to explore their adopted trees identified with their name and e-Tree Certificate number at the Arboretum, Central Park, and throughout Bandar Utama.
Check out the list of the trees below:
ForestONE Game Features
ForestONE provides a variety of engaging game elements that empower players to design their unique personalized forest, featuring diverse themes and landscapes. Furthermore, players have the opportunity to unlock missions that grant bonus water and irrigate the trees of their friends in a friendly leaderboard, enhancing the growth of trees. The game also includes Surprise Trees for the redemption of in-app gifts.
Here are the features:
- Build your Dream Forest by customizing ForestONE with different themes and landscapes
- Look out for Surprise Trees which will be released under ‘Tree Selection’ to plant
- Redeem in-app Rewards such Eco-gifts and shopping E-vouchers
- Unlock Missions to earn free water and boost tree growth
- Check-in Daily for 7 consecutive days for extra bonus water
- Invite Friends to play and water each other’s trees
Growth stages of ForestONE:
Level 1 – Seedling | Level 2 – Sapling | Level 3 – Tree | Level 4 – Mature
How To Play ForestONE Game?
- Download and log in to the latest version of 1 Utama’s mobile SuperApp with an active ONECARD account and tap on the ‘Green’ icon and select ‘ForestONE Game’ to start playing.
- Begin your tree planting journey by selecting a seedling to plant from a list of rare indigenous Malaysian Trees.
- Fill up the watering can with virtual water converted from Green Points to water and nurture your seedling into a mature tree.
- Successfully complete all growth stages (Level 1 to 4) to receive an e-Tree Certificate under ‘My Forest’ and 1 Utama will plant a rea l tree to reduce your carbon footprint on your behalf.
- Track the amount of C02 sequestered and the number of trees planted displayed under ‘Profile’. The more you play, the more trees you can grow to achieve your green goals.
ForestONE stands as a pivotal component in the digitization of 1 Utama’s reforestation efforts, representing the latest stride in our mall’s sustainability blueprint, intricately aligned with the United Nations Sustainable Development Goals.
As part of the commitment to environmental responsibility, green lease partnerships have been established with retail tenants, encouraging the integration of environmental initiatives and sustainable materials in fit-out and operations. This marks a significant step in 1 Utama’s greenprint journey towards becoming a net-zero mall by 2050.
Acknowledging these efforts, 1 Utama has earned the prestigious GreenRE Platinum certification, the highest rating under GreenRE, solidifying its position as the first platinum-rated mall in Malaysia, recognized for its outstanding green building features. For more information on the initiative, kindly visit 1 Utama’s Official Website.
