In a pioneering partnership, Costa Cruises, renowned for European luxury voyages, joined forces with Hwajing Travel & Tours (Hwajing), a prominent Southeast Asian cruise tour operator, to announce the landmark initiative of inaugurating Malaysia’s inaugural international cruise homeport in Port Klang.
Debuting Port Klang As Malaysia’s Premier Global Cruise Hub
Image via Travelog.com
Malaysia’s advantageous geographic location and historical importance in the Straits of Malacca over the years position it as an optimal homeport, providing a distinctive starting point for both local and international travelers.
This inaugural effort signifies a noteworthy endeavor, highlighting the country’s increasing influence in the worldwide cruise sector while addressing the unique requirements of the Muslim market. The opulence of Costa Serena will redefine the standards of luxury cruising, representing a substantial advancement for Malaysia within the global cruise industry.
As said by the Managing Director of Hwajing Travel & Tours, Mr. Kenny Cheong:
Even during the pandemic, we maintained a close working rapport with Costa Cruises,
While Malaysian ports are not the typical selection for international luxury cruises, the upheavals brought about by the recent pandemic have created openings for well-equipped harbors like Port Klang to carve a niche in the industry as things return to normal. The sight of the Malaysian flag, Jalur Gemilang, proudly waving during the ceremony, alongside the Hwajing flag, served as a vibrant demonstration of patriotism, paying homage to the country and acknowledging one of the busiest container ports globally.
Mr. Kenny Cheong further stated:
In 2020, when China closed its ports, we were in constant communication, hoping to have the Costa Serena docked in Malaysia. However, it was not feasible. Therefore, as soon as the world reopened, we promptly brought her here for a trial run. The strategic choice of Port Klang as Costa Serena’s homeport underscores Malaysia’s emergence as a maritime hub, poised to cater to a diverse international clientele.
Mr. Kenny Cheong, Managing Director of Hwajing Travel & Tours
The Minister of Transport Malaysia, YB Anthony Loke Siew Fook also said:
With Port Klang as the new hub, it unlocks more opportunities for tourists to explore Malaysia’s diverse culture, unique architectures and delicious cuisines, be it through excursions to the Royal City of Klang, the vibrant temples of Batu Caves or the street food of Kuala Lumpur. This positions Malaysia as a regional leader in job creation within the cruise industry and is also a shot in the arm for supporting sectors such as accommodation, dining, transportation, and retail.
He further stated:
The establishment of Costa Serena as Malaysia’s first international cruise homeport is a game-changer, elevating Malaysia to a premier international cruise destination. Port Klang’s designation as an international cruise homeport opens doors for collaborative ventures with other regional ports, laying the foundation for a network of intersecting cruise itineraries.
YB Anthony Loke Siew Fook, Minister of Transport Malaysia
Costa Serena: A Nautical Marvel Embracing Roman Grandeur & European Elegance
The Costa Serena stands as the esteemed flagship vessel of Costa Cruises, maintaining an impeccable record since its inaugural service in 2007.
Its remarkable cruise liner interiors radiate the allure of a lavish Roman city, creating an immersive experience that turns every journey into an unforgettable odyssey, competing with the most beloved and entertaining Caribbean and Mediterranean cruises. Serving as a floating tribute to ancient Roman mythology, the Costa Serena skillfully combines European luxury with Italian refinement.
A Fusion Of European Seafaring Legacy & ASEAN Cruise Expertise With Costa Cruises & Hwajing
Costa Cruises, the largest cruise brand in Europe with a venerable 75-year history, entered the Asian market more than 15 years ago. Renowned for their “Cruising Italian Style” mantra, they are acclaimed for crafting unique and highly enjoyable maritime experiences, paying meticulous attention to detail.
Hwajing has also been a significant player in the ASEAN cruise tourism sector since 1989. This partnership with Costa Cruises marks a fresh chapter in the company’s journey. The strategic choice to make Port Klang the homeport for Costa Serena aligns with Hwajing’s dedication to exploring new markets and providing passengers with an unparalleled travel experience.
Cruise Initiatives Catering To The Muslim Market
United in a shared vision, Costa Cruises and Hwajing set forth on a journey to tap into the expansive potential of the yet-to-be-explored Muslim travel market. Both companies have meticulously tailored their services and offerings to meet the specific needs and preferences of Muslim travelers, ensuring a considerate, reflective, and inclusive experience for all passengers.
This customized cruise experience seamlessly integrates elements of leisure, charitable activities, and Halalan Toyyiban, creating a unique tapestry of the voyage. Managed by Intratama Travel Consultant & Tours, passengers can participate in enlightening Islamic lectures and workshops, enriching their overall cruise experience with a deeper cultural and spiritual connection.
Concurrently, there is a distinctive opportunity to promote cross-cultural exchange by diversifying the array of food and beverage options. The dazzling culinary offerings, featuring 40% Asian cuisine, promise an enticing blend of flavors, showcasing highlights such as Tomahawk steaks, Musang King durian gelato, and other delightful culinary creations and desserts.
Fostering Economic Renaissance With Costa Cruises & Hwajing
This initial undertaking, a partnership between Costa Cruises and Hwajing, has the potential to yield enduring economic gains and sustained advantages for the nation, contingent on the success and continuity of this collaboration.
The introduction of Costa Serena at Port Klang transcends a mere tourism boost; it serves as a catalyst for fostering sustainable economic growth. Being the inaugural international cruise homeport, it is poised to generate a ripple effect, revitalizing Malaysia’s economy and unlocking opportunities across diverse sectors.
This upswing extends beyond the creation of job opportunities for those directly engaged with Costa Serena, encompassing crew and maintenance staff; it acts as a catalyst for a comprehensive and sustained economic resurgence.
Linked sectors, including lodging, dining, transportation, and retail, stand to enjoy the benefits and rewards of increased tourism. This collaborative effort represents a strategic, long-term initiative contributing to the overall economic prosperity of the nation, evoking immense pride among all Malaysians involved in the process.
Highlighted by the Honorable Minister of Transport Malaysia, YB Anthony Loke Siew Fook:
With the Halal Certification of the Costa Serena, it helps to establish Malaysia as a beacon for a culturally sensitive and comfortable cruise experience. This goes beyond catering to the needs of the over 40% Muslim population in Southeast Asia but also signifies a strategic leap, positioning Malaysia as a global hub for inclusive travel experiences. A collaborative effort between Costa Cruises and Hwajing, the pilot initiative promises enduring economic benefits and lasting advantages for the nation.
YB Anthony Loke Siew Fook, Minister of Transport Malaysia
Costa Serena’s Grand Voyage
Extending over a length of 290 meters and boasting a weight of approximately 115,000 tonnes, Costa Serena stands as a remarkable engineering achievement. With the capability to accommodate up to 3,780 guests, it ensures a luxurious and intimate cruising experience comparable to the simultaneous takeoff of 15 airplanes. Operating an average of two trips per week, the annual passenger flow has the potential to reach a peak of 600,000.
Embarking on its inaugural journey, those boarding the Costa Serena can anticipate a delightful 3-day, 2-night itinerary from Port Klang to Penang, marking the commencement of a dreamlike domestic sailing holiday. As Costa Cruises and Hwajing initiate this thrilling expedition, it serves as an open invitation for travelers to engage in the exploration of Malaysia’s dynamic and diverse oceanic landscape, featuring shore excursions that highlight the best of what Malaysia has to offer.
The launch ceremony not only establishes Malaysia’s first international cruise homeport but also reshapes the travel and tourism scenario in the region. This collaborative endeavor marks a significant achievement for Malaysia’s cruise industry, signaling a perceptual shift and positioning Port Klang as a compelling new maritime hub.
To learn more about the journey, kindly visit Hwajing Travel & Tours Sdn Bhd.
Looking for other cruise option in Malaysia? Check out these 4 Cruise Packages in Malaysia.
