The Chinese New Year is approaching and it is time to take a break from the past year’s strenuous endeavors, unwind and share loving moments with friends and family. Nestlé’s KitKat® is back with its Chinese New Year Campaign for this year!
KitKat®’s “Share the Love, Share the Golden Break” Campaign
Nestlé’s KitKat® has launched its festive “Share The Love, Share The Golden Break” campaign @ Sunway Pyramid, with exciting CNY product offerings, featuring the Limited-Edition KitKat® Gold and a chance to win RM350,000 worth of prizes which include real KitKat® gold bars.
Speaking at the campaign launch today, the Chief Executive Officer of Nestlé (Malaysia) Berhad, Juan Aranols explained that the “Share The Love, Share The Golden Break” campaign aims to connect people by sharing a KitKat® moment together.
He further added:
Finding a meaningful gift is always a challenge for many during the festive season. Chocolate is proven to induce happy moods, so KitKat® constantly innovates its chocolates into attractive and convenient gift sets so that everyone can look forward to the Lunar New Year in a fun and tasty way with loved ones.Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad
Win Yourself a Real Gold Bars with KitKat® “Win Gold” Contest
The KitKat® “Win Gold” Contest, currently running for eight weeks from now until 20 February 2023.
It offers more than RM350,000 worth of prizes, including the ultimate prize of 8 units of actual sized KitKat® 4-Finger and 8 units of actual sized KitKat® 2-Finger real gold bars up for grabs.
- 1x weekly Grand prize winner: KitKat® 4-Finger Gold Bars worth RM16,500 each
- 1x weekly First prize winner: KitKat® 2-Finger Gold Bar worth RM8,500 each
- 3x weekly Special prize winners: RM888
- 88x Weekly prize winners: RM188
Limited Edition KitKat® Gold for Chinese New Year!
As part of its Chinese New Year campaign, the Limited-Edition KitKat® Gold offers consumers a delectable combination of its signature crispy wafer encased in a duo layer of smooth milk chocolate, paired with delicious caramel flavor.
The KitKat Gold sports refreshed vibrant packaging in gold and red hues with festive motifs for good luck and prosperity, making it the perfect gift to share and ‘cele-break’ with friends and family.
Attractive KitKat®’s Chinese New Year Packaging
KitKat®’s Chinese New Year range comes in many attractive packages such as:
- KitKat® Bunny CNY Gifting Tin headlining this chocolatey line-up – the tin features chocolate rabbit replicas filled with pieces of crushed crispy KitKat® wafer
- The ‘Cele-break Pack’ gift pack comes with an assortment of severalKitKat® best-sellers
- The KitKat® Minis 9g pack comes with an attractive KitKat® and CNY-themed travel bag