Ramadan is more than just a time of fasting, it is a season of compassion, togetherness and generosity. In the spirit of giving, Mondelēz International (Malaysia), through its beloved brand Cadbury Dairy Milk, is leading a nationwide movement to uplift underserved communities.
Through the #MDLZPrihatin initiative, Cadbury Dairy Milk is cooking, baking, and sharing to make a tangible impact. From providing hot meals to supporting home bakers, this movement is reaching thousands of Malaysians in need, bringing joy and nourishment to communities across the country.
Empowering Home Bakers with Kuih Raya Dari Hati
Image via Hotfm.audio
At the heart of Cadbury Dairy Milk’s Ramadan and Raya outreach is its annual program, Kuih Raya Dari Hati, in collaboration with MyKasih Foundation. This initiative brings together single mothers from low-income families in the Seri Pantai and Lembah Subang People’s Housing Projects (PPR), empowering them to earn additional income while baking for a good cause.
Aiming for a New Record
This year, these dedicated homebakers are on a mission to produce an incredible 454,400 pieces of Cadbury Chocolate Tarts, three times the amount that earned them a place in the Malaysian Book of Records last year!
A portion of these delicious chocolate tarts will be shared with underprivileged communities, while the rest will be gifted with every purchase of Cadbury Dairy Milk chocolates, allowing Malaysians to taste the heartfelt creations of these inspiring women. The Marketing Head of Mondelēz International (Malaysia) expressed:
“For over 75 years, Cadbury Dairy Milk has been part of Malaysian traditions, bringing joy and creating memories. Kuih Raya Dari Hati has grown into a meaningful initiatives that embodies the spirit of generosity, proving that kindness is a force that bring people together.”
See Mei Sin, Marketing Head of Mondelēz International (Malaysia)
Serving Meals, Nourishing Hope
Image via MyKasih
Cadbury Dairy Milk’s generosity goes beyond baked treats. This Ramadan, the brand is partnering with Pertiwi Soup Kitchen to fund 10,400 hot meals, ensuring that people in Medan Tuanku, Jalan Raja Laut, Anjung Kembara and Chow Kit have nourishing meals for iftar and sahur.
Additionally, Cadbury Dairy Milk is supporting Lotus’s #KitakanJiran Ramadan Cookout in Kajang, where volunteers from Mondelēz International (Malaysia) will prepare and distribute meals to 100 children, along with special goodie bags filled with chocolatey surprises!
For many, a warm meal during Ramadan means everything, and Cadbury Dairy Milk is making sure that no one is left behind.
How You Can Join the Movement: Cadbury Kongsi Berkat
The spirit of giving is even sweeter when we do it together. This year, Cadbury Dairy Milk is rallying Malaysians to take part in its Cadbury Kongsi Berkat campaign, a simple yet meaningful way to help those in need.
How to Participate?
Visit any #CADBERI Goodness station at MYDIN (24 outlets) and Lotus’s (23 participating stores) nationwide.
- Purchase and donate shelf-stable food items at the donation bins.
- Share a photo of your contribution and receive a complimentary Cadbury Dairy Milk chocolate bar, a small token of appreciation for your kindness.
All donations will be channeled to Food Aid Foundation and MYDIN Prihatin charities, ensuring that essential supplies reach those who need them most.
Be Part of Something Bigger This Ramadan
Small acts of kindness can create ripples of joy. Whether through baking, sharing a meal or donating food, Cadbury Dairy Milk is making it easier than ever for Malaysians to embrace the true spirit of Ramadan.
Join the movement today and make a difference!
For more information on Cadbury Kongsi Berkat and participating retail stores:
This Ramadan, cook, share, and give because generosity is always sweeter when shared.
