This Hari Raya Haji, fashion enthusiasts and dessert lovers alike will be enchanted by an exceptional fusion of style and sweetness.
Malaysia’s beloved lifestyle café chain, Secret Recipe, has joined hands with the esteemed local clothing brand, Bayu Somerset, to unveil a breathtaking collection of traditional Malay outfits inspired by the delectable flavors of Secret Recipe’s cakes. This unique collaboration underscores the belief that life’s sweetness is reflected not only in cakes but also in fashion.
The Bayu Somerset x Secret Recipe, A Harmonious Blend Of Elegance & Taste
The Bayu Somerset x Secret Recipe collection presents a delightful assortment of clothing and accessories, each echoing the iconic cakes of Secret Recipe and capturing the vibrant, playful essence for which Bayu Somerset is known.
As stated by the Head of Marketing at Secret Recipe, Evelyn Lee:
At Secret Recipe, we cherish the beauty found in tradition, which has been the cornerstone of our journey in Malaysia. Now, we elevate tradition to new heights with our collaboration with Bayu Somerset. This partnership seamlessly blends elegance and taste, showcasing the timeless charm of traditional Malay outfits alongside our cake collection. Together, we bring a touch of culture and culinary excellence that adds luxury to every moment.
Evelyn Lee, Head of Marketing at Secret Recipe
The Bayu Somerset x Secret Recipe Collection: From Tradition To Modernity
This whimsical collaboration marries Bayu Somerset’s quirky aesthetic with the sweetness of cakes, resulting in an irresistibly charming collection. It includes five categories, spanning traditional clothing to head accessories, with each piece reflecting the delicate layers of Secret Recipe’s cakes, accented with fun and funky twists.
Baju Kurung Kedah: This simple yet timeless attire is available in three designs:
- Pandanlicious: Earthy and light.
- Berrylicious: Elegant and sophisticated.
- White Forest: Simple and classic.
Baju Kebaya: A classic garment with a modern twist, offered in:
- Confetti Design with Nadi Embroidery: Intricate and detailed.
- Black Forest: Striking with subtle cherry prints.
- Green Pea Kebaya: Sophisticated with bold patterns.
Modern Kurung: Contemporary styles include:
- Tallulah Set: Featuring a gorgeous Wild Blueberry design.
- Red Velvet: Alluring and stylish.
Sizes range from XXS to 5XL for adults, priced from RM149 onwards, and sizes 1 to 12 for kids, priced between RM129 and RM149.
Completing The Look
The Baju Kurung collection pairs seamlessly with the collection’s accessories:
- Square Scarf: Available in Red Velvet or Confetti designs, priced at RM49 each.
- Scrunchie: Offered in all designs, priced at RM15, for a complete head-to-toe look.
Bayu Somerset has encapsulated the celebratory spirit of cakes by incorporating elements like cakes, candles, and whimsical flowers into each pattern. This blend of festive motifs and quirky designs illustrates how fashion can embody the sweetness and joy of life, infusing a sense of celebration into every wardrobe.
Diana Kamalul, Co-Founder and Chief Creative Officer of Bayu Somerset, expressed her excitement:
We are honored and proud to collaborate with a brand we grew up with for the Bayu Somerset x Secret Recipe collection. Secret Recipe has stood the test of time over decades, and we are thrilled to have their support for local brands. The journey from conceptualizing this collection to today’s launch has been a remarkable milestone for us at Bayu Somerset, and we are deeply grateful for Secret Recipe’s support.
Diana Kamalul, Co-Founder and Chief Creative Officer of Bayu Somerset
Exclusive Offers
To commemorate this collaboration, Secret Recipe will offer Bayu Somerset customers a 30% discount on a slice of cake with any two à la carte main course purchases upon presenting the Bayu Somerset x Secret Recipe product tag.
Conversely, Bayu Somerset will provide Secret Recipe customers RM10 off any purchase of Bayu Somerset products, available both online and offline. Additionally, the collaboration also produced a limited-edition Platinum Cake box designed by Bayu Somerset.
For more details, visit Secret Recipe or Bayu Somerset.
