ASICS Powers Malaysia’s Biggest Race: Official Partner of KLSCM 2025

2025-04-29

ASICS is taking center stage at Malaysia’s biggest race event! Fresh off the official launch of the Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025, ASICS has been named the official apparel and footwear partner, and for the first time ever, the half marathon category will be renamed the ASICS Half Marathon.

This exciting partnership is more than just about running gear. It’s part of ASICS’ deeper mission to inspire Malaysians to move for both physical and mental wellbeing, while strengthening the country’s vibrant running community.

Why ASICS and KLSCM 2025 Are a Perfect Match

ASICS is a global leader in running, and this collaboration with KLSCM marks a major milestone for the brand’s journey in Malaysia.

“This partnership marks an exciting new chapter. Together, we’re pushing boundaries, enhancing the running experience, and building a stronger running ecosystem,” said Yogesh Gandhi, managing Director of ASICS Asia. With ASICS’ commitment to innovation and community-building, runners of all levels can expect and elevated race experience from registration to race day.

Exciting Benefits for Runners Joining KLSCM 2025

To make this year’s marathon even more special, ASICS is rolling out a series of perks and programs to support runners at every step:

1. Exclusive perks for OneASICS™ members:

Get gear-up discount vouchers, priority access to products, and invites to special activities.

2. Free personalized training plans:

Access Runkeeper Go™, ASICS’ premium app offering customised training and motivation to help you hit your goals.

3. Run for Rewards Program:

Track your runs with the RunKeeper™ app to earn ASICS shopping incentives and win monthly prizes, including a trip to ASICS META : Time : Trials Thailand 2025.

4. Physical training workshops:

Join weekly ASICS Running Club sessions and collaborate with expert KLSCM training clubs for hands-on coaching.

Beyond training, ASICS is also planning to launch special edition race-themed merchandise, perfect for commemorating your marathon journey!

Inspiring Malaysia’s Next Generation of Runners

“This partnership is more than just a race. It’s about igniting a movement,” shared Boon Tib Soom Nik, Country Manager of ASICS Malaysia. By encouraging Malaysians, especially youth to take that first step, ASICS hopes to inspire a new generation to realize their physical and mental potential.

With plenty of exciting activities and benefits lined up, ASICS Malaysia is setting the pace for unforgettable KLSCM 2025 season.