ASICS Malaysia has officially named Allison Yee, a celebrated Malaysia endurance athlete and influencer, as its Female Brand Ambassador for 2025. Known for her passion for running and competitive endurance sports, Allison’s journey reflects ASICS’ commitment to promoting a healthy and active lifestyle, especially among women.
From Casual Runner to Elite Athlete
Allison began her athletic journey in 2014, starting with casual running before progressing to competitive endurance events. Over the years, she has achieved remarkable milestones, including:
- 2019 SEA Game Duathlon
- 2018 IRONMAN Triathlon
- 2024 Tokyo Marathon
With a degree in Food Science and Technology from University Putra Malaysia, Allison combines her knowledge of nutrition and fitness to advocate for a balanced and active lifestyle
A Digital Inspiration for Fitness Enthusiasts
Beyond her achievements in sports, Allison has built a strong digital presence as a content creator. Her engaging running tips, training insight, and personal experiences have inspired a growing community of fitness enthusiasts in Malaysia.
“I’m proud to be part of the ASICS family—a brand that’s been with me since my first pair of GEL-KAYANO. Running has changed my life, and I love sharing that journey with others. With ASICS by my side, I hope to inspire more people to stay active and embrace sports,“ said Allison Yee.
ASICS Malaysia’s Mission to Empower Women
ASICS Malaysia is thrilled to welcome Allison Yee as the face of their women’s fitness movement.
“Her passion, perseverance, and commitment to a healthy lifestyle perfectly reflect our brand values. We are confident that Allison will inspire more Malaysian women to move and embrace the ‘Sound Mind, Sound Body’ philosophy,” said Boon Tib Soom Nik, Country Manager of ASICS Malaysia.
MoveHER: ASICS Women’s Day Celebration
In celebration of International Women’s Day, ASICS Malaysia hosted MoveHER, an event focused on fitness, wellness, and community.
- Women in Sport Sharing Session with Allison Yee and Ili Kamal
- Strength Training for Running
- Exclusive Preview of the New ASICS Nagino™ Collection
- The Nagino™ Collection launches on 20 March 2025 at ASICS stores and ASICS.com
Elevate Your Fitness Journey with ASICS
Join OneASICS for Exclusive Perks, Sign Up Here
Explore the New NAGINO™ Collection Visit ASICS.com
Follow ASICS Malaysia for the latest updates:
- Facebook: ASICS
- Instagram: @asicsmalaysia
