ShopeeFood riders in Johor Bahru swapped their usual delivery routes for a stage, a lucky draw and a frank conversation with the company, as the food delivery platform held a two-day appreciation and engagement programme in the city.
More than 400 delivery partners took part, according to ShopeeFood Malaysia. The programme paired recognition and prizes with practical help on insurance, fuel and retirement savings, and gave riders time to meet peers they usually only pass on the road.
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Recognising Johor’s Top ShopeeFood Riders
The centrepiece was the ShopeeFood Elite Appreciation Event at Kompleks Tan Sri Mohamed Rahmat. It honoured top-performing riders, along with those who have delivered with ShopeeFood since the service launched in Johor Bahru in 2022.
Riders shared a meal, collected goodie bags and joined booth games and lucky draws. Prizes included a motorcycle, 1g and 0.5g gold bars, and Touch ’n Go vouchers.
The afternoon also set aside time for a dialogue session. ShopeeFood riders described their experiences on the road, raised operational challenges and gave feedback directly to ShopeeFood representatives.
“It Made Me Feel Appreciated”: One Rider’s Story
Solihin Bin Nigok, who has been delivering with ShopeeFood for almost two years, was among those who attended. He also went home with the motorcycle from the lucky draw.
“I started with ShopeeFood to earn extra income and help ease my family’s financial commitments. It has been a meaningful experience, allowing me to earn independently while providing a service to customers and businesses,” he said.
He added that he was especially happy to win the motorcycle, and that meeting fellow riders and being part of the event “made me feel appreciated”.
Insurance, Fuel and EPF Support for Riders
Partner booths at the venue focused on the less visible side of delivery work: financial protection and planning. ShopeeFood riders could visit:
- PolicyStreet, to learn more about their insurance coverage
- BHPetrol, which handed out petrol vouchers
- Kumpulan Wang Simpanan Pekerja (KWSP), to register for an Employees Provident Fund (EPF) account and start planning for retirement
Retirement savings are a common gap for self-employed workers. The EPF offers voluntary contribution options for this group, with details on the KWSP website. Riders thinking about longer-term goals such as owning a home may also find our guide to SJKP home loans for gig workers useful.
Spot Kak Krys Challenge and Care Packs Around the City
Beyond the main event, riders were invited to join the Spot Kak Krys Challenge at Sungai Sengget Walk. Participants had to find Kak Krys, ShopeeFood’s rider-engagement ambassador, and complete a series of missions for a chance to win 0.5g gold bars and Touch ’n Go vouchers.
The challenge was meant as a shared, light-hearted activity, giving riders a chance to make new friends within the rider community.
Meanwhile, the Singgah & Claim initiative at the ShopeeFood Delivery Partner Center handed out care packs. Each one held items riders can use on daily deliveries:
- An extra ShopeeFood rider T-shirt
- Arm sleeves
- A sling bag
- A packed meal
Why ShopeeFood Riders Matter to Local Businesses
For the platform, riders sit at the centre of how the service runs.
“Our riders are the backbone of ShopeeFood’s operations. Their efforts play a large role in supporting local businesses and fostering greater connection between Malaysians and businesses,” said Willy Finkelstein, Head of Driver Operations for ShopeeFood.
He described the appreciation event and the activities over the two days as small ways of showing that appreciation.
The Johor Bahru programme follows similar activities for ShopeeFood riders in Penang Island and Seberang Perai in July 2026. The company says it is part of a continuing effort to recognise delivery partners and build stronger ties with the rider community across Malaysia.
About ShopeeFood
Launched in 2021, ShopeeFood connects Shopee users with eateries ranging from popular restaurants to local street food stalls, and helps merchants digitalise and widen their reach. It sits within the Shopee app alongside the ShopeePay mobile wallet, and runs regular consumer campaigns such as ShopeeFood Day.
Shopee is part of Sea Limited (NYSE: SE). More information is available at shopee.com.my.
