Coca-Cola Bottlers Malaysia-Singapore-Brunei has wrapped up its Perfect Basket, Perfect Ride campaign on a high, with more than 4,500 entries from over 4,000 retailers nationwide. The sole Grand Prize winner, Soru Group Sdn. Bhd. received a brand-new Perodua Alza worth more than RM60,000 at a recent prize handover.
Held from January to April 2026, the campaign encouraged retailers to use Perfect Basket when placing orders through Coke Buddy, an AI-enabled digital ordering ecosystem designed to bring ordering, personalized recommendations, promotions and order tracking together in one seamless platform.
Today, Coke Buddy supports approximately 39,000 retail outlets across Malaysia, giving retailers greater flexibility to manage everyday orders digitally, while retaining direct access to their sales representatives.
Your Business Knows Best. Perfect Basket Just Makes Ordering Smarter.
Coke Buddy’s Perfect Basket recommends products and quantities based on what makes sense for each individual outlet. Powered by Coca-Cola’s Central Recommendation Engine (CRE), Perfect Basket generates recommendations using information such as previous orders, ordering frequency, seasonal demand, weather conditions and purchasing trends among similar businesses.
The results? Retailers are clearly seeing the value.
During the campaign, 83% of participating outlets adopted Perfect Basket recommendations. These outlets also recorded stronger sales revenue growth compared with similar retail outlets, highlighting how personalized recommendations can support retailers in making more informed ordering decisions while uncovering potential business growth opportunities.
“Retailers understand their businesses best, but identifying the right assortment, pack mix and complementary products can take time. Perfect Basket brings relevant information together to provide a practical starting point for each order, while ensuring retailers retain control over their final decisions,” said Patrick Go, Commercial Director (Malaysia & Brunei) of Coca-Cola Bottlers Malaysia-Singapore-Brunei.
“The strong participation reflects retailers’ growing openness to digital tools that make ordering easier and more relevant to their businesses. We will continue enhancing Coke Buddy and Perfect Basket using retailer feedback and responsible use of data, while ensuring our sales teams remain closely connected to the customers they serve,” he added.
From Ordering to Winning: Soru Group’s Coke Buddy Journey
For Soru Group Sdn. Bhd., the campaign delivered more than just a prize.
“Coke Buddy has made ordering more convenient and efficient for our team. Perfect Basket helps us consider products that are relevant to our business, while the continued support from the Coca-Cola sales team has been important throughout our journey. We are honoured to receive this prize and look forward to continuing to grow through our partnership with Coca-Cola,” said Mr. Muhammad Zaid bin Rodzuan of Soru Group.
The Basket Keeps Evolving
The end of Perfect Basket, Perfect Ride marks a campaign milestone, but Perfect Basket is here to stay. As consumer preferences shift and business navigate seasonality, weather and changing local market condirions, the tool continues to evolve to help retailers make more informed descisions around their everyday orders.
Through Coke Buddy, Coca-Cola Bottlers Malaysia-Singapore-Brunei is continuing to develop digital tools that make day-to-day business operations simpler for retailers.
About Coca-Cola Bottlers Malaysia-Singapore-Brunei
Coca-Cola Bottlers Malaysia-Singapore-Brunei is the bottling and distribution arm of The Coca-Cola Company in Malaysia, Singapore and Brunei. With a presence in Malaysia since 1936, Coca-Cola manufactures, markets and distributes more than 80 beverage products across sparkling beverages, juice drinks, teas, hydration and energy drinks.
In Malaysia, Coca-Cola operates a Halal-certified production and distribution hub in Bandar Enstek, Negeri Sembilan, supporting local manufacturing, innovation and talent development. Since 2010, Coca-Cola has invested more than RM1.3 billion in Malaysia and today employs over 1,400 Malaysians.
Beyond business growth, Coca-Cola remains committed to supporting communities and sustainability efforts through circular economy partnerships, community programmes and employee volunteerism initiatives across the country.
For more information, visit www.coca-cola.com.my or connect with Coca-Cola Bottlers Malaysia-Singapore-Brunei on LinkedIn at https://www.linkedin.com/company/cocacolasima.
